Less hardcore Zenos E11 and E12 on the way as the British firm aims to increase its market coverage and rival Lotus

The Zenos E11, a second line in the company's product portfolio, is on the horizon, according to the firm's chief operating officer, Mark Edwards. 

Conceived to be a more road-orientated model than the E10 line-up, the E11 will bring Zenos to new customers and provide a direct competitor to Lotus models such as the Elise and Exige. Despite the company's growth plans, the E10 R is as far as Zenos will take the E10 model, with no future variants planned.

Speaking exclusively to Autocar at the reveal of the E10 R, Edwards confirmed that the company was satisfied with the success of the E10 and stated his ambition to expand into new territories. "We're looking to broaden the appeal of Zenos," he said. "Our cars are often used as a weekend car, so with the E11 we want to address people who would see it as a weekly car, broadening our appeal and usability without sacrificing the thrilling experience Zenos provides and will continue to provide with all of its products."

Zenos also has plans to produce an E12 coupé. "The business plan that we've had from day one was a three-model company," Edwards said. "We've taken step one and established ourselves as a brand with the E10, earning credibility and the trust of the marketplace. The E11 and E12 underpin our story of steady, progressive growth." 

The E11 and E12 are set to be a cabriolet and coupé respectively, and while a focus on improved practicality is promised, further details are sparse. The spec levels will follow the same pattern as those of the E10, meaning the E11 and E12, will have S and R models following their initial releases, with Edwards only saying "Zenos will continue to offer outstanding power-to-weight figures". 

Edwards confirmed that Zenos's strong and ongoing relationship with Ford ensures the continued use of Ford engines for Zenos models, although wouldn't specify further, simply saying "there are a lot of engine configurations available to Zenos from Ford". The E10 R uses a 2.3-litre Ecoboost powerplant similar to the one found in the Ford Focus RS.

Although Edwards maintains that Zenos's customer base has a desire for petrol-powered cars, the electrification of future Zenos models wasn't ruled out. "We're about understanding what our customers want, and at the moment our customers want gasoline-powered cars," he said. "There are no immediate plans for an E10 E - but never say never." 

Our Verdict

Zenos E10 S

Does the Zenos E10 have enough to oust Caterham and Lotus off their throne

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