Opel-Vauxhall will need more flagship models to achieve an improved brand image, says group chief

Opel-Vauxhall will need more “flagship” models, at least one of them positioned above Insignia, if it is to achieve the improved brand-image its new management seeks, according to group CEO Karl-Friedrich Stracke.

Speaking in Frankfurt last week, Stracke made it clear, however, that any discussion of a range expansion would have to wait until four other “white space” models the company is about to launch — the Ampera range extender, the Mokka B-segment SUV, the “Junior” city car and a new luxury convertible — were well established in the market.

“I believe we need a top of the line car,” says Stracke, “to be positioned in the luxury segment. The Insignia car has done a great job of showing we can make premium-like products, but establishing ourselves properly in this territory will be a long journey.

“We would also benefit from launching a large crossover, something to fight the BMW X5 and Mercedes ML, and possibly another roadster — a car with a deeper connection into the company than the Opel-Vauxhall VX220 (which everyone knows was a Lotus underneath) and the Opel Speedster that came from the Pontiac Solstice and Saturn Sky.”

Stracke believes the way to improve a brand is through better products and customer service. “It is not easy,” he says, “but if you can do it the image comes along, too. The way to succeed is to build the best cars in each class, even against VW and Ford. It’s a tough assignment, but we think we know how to do it.”

Steve Cropley

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16 February 2012

[quote Autocar]

“I believe we need a top of the line car,” says Stracke, “to be positioned in the luxury segment. The Insignia car has done a great job of showing we can make premium-like products, but establishing ourselves properly in this territory will be a long journey.

“We would also benefit from launching a large crossover, something to fight the BMW X5 and Mercedes ML, and possibly another roadster — a car with a deeper connection into the company than the Opel-Vauxhall VX220 (which everyone knows was a Lotus underneath) and the Opel Speedster that came from the Pontiac Solstice and Saturn Sky.” [/quote]

So, what he is basically saying is that he wants Vauxhall / Opel to be considered in the same league as BMW and Mercedes.

Even though the Insignia is a good car (personally, I think it is a better all round product than the A4), they still have a lot of ground to make up, not only in the rest of the range but in the image stakes - and that's going to take time.

There is no quick fix for them and I just hope he realises this!

 

 

It's all about the twisties........

16 February 2012

More Flagship models would be great. The VX220 was wonderful, and its a shame the Pontiac Solstice never made it here being LHD only.

I would suggest they start with importing non sporting versions of the Holden Commodore in addition to the VXR8.

Maybe they need to get back into bed with Lotus too and come up with a new VX220

16 February 2012

End of the line for yet another British name - it has only been badge engineering at best for a long time

16 February 2012

[quote Autocar]Opel-Vauxhall will need more “flagship” models, at least one of them positioned above Insignia, if it is to achieve the improved brand-image its new management seeks, according to group CEO Karl-Friedrich Stracke.[/quote] Well they could have an Opel Senator on sale quickly if they used the well-regarded Holden Caprice as the basis. They would need to develop a diesel option though.

16 February 2012

“We would also benefit from launching a large crossover, something to fight the BMW X5 and Mercedes ML Hah ha ha, oh my god is this guy serious, it's all about the correct image, not so much the product and I'm afraid Vauxhall, as good as most of their cars are, are no where in the correct image stakes and probably never will be any time soon, if not at all.

16 February 2012

What Vauxhall and OPEL are saying is they want the LWB-Epsilon Architecture or better put, they would like to throw badges on the Saab 9-5.

16 February 2012

Re badge them all as Opel's when they re branded them all as Vauxhall's after the merger in 82? all our Opel professional/business customers voted with their feet and bought Mercs,Bmw's and Volvos's etc, lets face it who wants to admit they drive a Vauxhall down at the golf club.

redcarray

16 February 2012

[quote redecarray]

Re badge them all as Opel's when they re branded them all as Vauxhall's after the merger in 82? all our Opel professional/business customers voted with their feet and bought Mercs,Bmw's and Volvos's etc, lets face it who wants to admit they drive a Vauxhall down at the golf club.

[/quote]

Actually these cars I'd be more embarrassed to admit I drove a BMW.

 

Hydrogen cars just went POP

16 February 2012

what about an updated interpretation of the Signum - I'm thinking something to compete with new DS5 but less of the jacked-up crossover look. Hybrid drivetrain adapted from Ampera, fully loaded with enough 'premium' toys to make it attractive, even if the badge isn't right?

16 February 2012

I thought that too when they brought out the VXR8, they could've released a diesel 2.2 and even a petrol 2.0 I4 and 2.8 V6 and it could've been the successor to the Omega. The Carlton->Omega/Commodore bloodline is quite related.

The Monaro could have been the successor to the Calibra if it had smaller engines too (and indeed diesel engines would have competed with the 407 HDi coupe / Laguna DCi coupe)

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