Rolls-Royce is putting on a series of free exhibitions, dubbed "Inside Rolls-Royce", with the first event opening in London next month.
The exhibition, which takes place at the Saatchi Gallery between 13-16 November, follows on from the "Inside Rolls-Royce" documentary which aired on Channel 4 earlier this year.
Rolls says the series of exhibitions is its chance to "engage directly with fans old and new," and that the experience will provide "an unexpected multi-sensory journey through the marque's world-renowned engineering, design and craftsmanship."
Each of the nine exhibition areas will take visitors through aspects like paint and material selection, Rolls' appearances in video games, bespoke car creation and the history of the brand's Spirit of Ecstasy emblem.
Rolls boss Torsten Müller-Ötvös said: "It is only right that we give those people who support us free access to this great brand, and that this journey around the world begins in London, this most international of cities and the spiritual home of Rolls-Royce.
Following its London launch, the event will head to other countries in 2015.
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