Rolls-Royce will double its 'bespoke' employees to keep up with booming customer demand

Rolls-Royce will double the headcount of its ‘bespoke experts’ by the end of 2011.

Additional designers, engineers and project-management staff are needed to keep up with growing customer demand for the firm's bespoke luxury items, which “transform the brand’s super-luxury cars into unique handcrafted masterpieces,” according to Rolls-Royce.

Sales and marketing director Jolyon Nash said: “The ability to bespoke one’s vehicle has always been at the heart of Rolls-Royce, so it is very encouraging to see that after more than 100 years at the very pinnacle of the automotive world, our bespoke services are still very much in demand from customers all over the world today”.

Bespoke items include picnic sets to match the car’s interior as well as luxurious storage solutions for owners’ belongings.

Over 50 employees will make up the bespoke team by the end of the year.

Niki Sorabjee

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