Opel will export its cars to Australia from 2012 as part of an expansion of the brand
10 January 2011

Opel has announced that it will export its cars to Australia.

The move will be made by the company in 2012 and is the firm’s next step in its export offensive.

Cars on offer will include the Insignia, Astra and Corsa, although the full model line-up will be announced closer to production release.

When speaking at the Detroit motor show about the matter, company CEO, Nick Reilly said: “This launch is an important part of our international expansion strategy. With its growing demand for German design and technology, the Australian car market is an excellent opportunity for Opel. Australian drivers have a strong affinity with Opel vehicles.”

Opel has already announced the launch of the brand in Chile and Israel, with Australia now on the list too.

Other markets that are under consideration include Argentina, the Middle East and an expansion in South Africa and China.

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