The mid-term future of Opel/Vauxhall has been secured after a new business plan was approved in Germany today by the firm’s supervisory board.
Opel’s debts are mounting amid tough economic conditions in Europe, and tough action is expected to be taken by General Motors to return its core European brand to profitability.
Next to no details on what’s contained in the 2012-16 business plan were announced in a short press release. But Opel has confirmed investments in new models, a new sales strategy, further co-operations between GM and PSA Peugeot-Citroen, and a new export and market expansion strategy are all contained within the business plan.
“These elements will be instrumental in returning to positive results for Opel,” read the statement.
GM remains fully behind Opel, insisted Opel’s supervisory board chairman, Stephen Girsky. He added that GM “encourages both its management and employee representatives to continue working together to better satisfy customers and return quickly to profitability”.
“The support by GM shows how important European engineering and the European Opel/Vauxhall sites are to the company,” said the board’s vice chairman, Wolfgang Schäfer-Klug. “Opel must focus on its strengths in order to grow and secure jobs even in a difficult market environment.”