The Outlander is the first step in Mitsubishi's plan to electrify or hybridise its entire range of vehicles
9 July 2012

Mitsubishi is planning electrification or hybridisation of its future model line-up. Over the next four years it plans to refresh its entire model range, which will be offered with an internal combustion engine alongside either a full electric or plug-in hybrid powertrain.

The first model in this programme will be a plug-in hybrid version of the new Outlander, which is slated for a launch early next year. That model will offer 140mpg on the combined cycle, with a range of 25 miles on electric power alone.

Lance Bradley, managing director of Mitsubishi UK, said the Outlander hybrid “feels like it offers the performance of a 3.0-litre V6 petrol engine”, with running costs acceptable to crossover buyers. He expects a number of conquest sales from Lexus RX450h customers, as well as from less premium brands.

Bradley said that no decision had been made on which models to electrify and which to hybridise, but he suggested the Mitsubishi ASX up would be the smallest model destined for a plug-in hybrid option. The replacement Lancer, a model recently dropped from the line-up due to its unprofitability because of a poor exchange rate, will feature a similar powertrain.

The Mirage city car is likely to be offered with an electric powertrain as an alternative to its three-cylinder petrol engine.

Hybridisation of its commercial models, including the L200, is viable too. “There’s no reason why commercial vehicle customers wouldn’t appreciate the benefits of hybrid technology. We know the technology works and that it is good,” said Bradley.

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Comments
5

9 July 2012

for quite a small company in global sales terms, this EV hybrid actually seems like quite an achievement in the speed of launch vs other larger manufacturers.

9 July 2012

It does sound like an ambitious programme but then the car company is only a small part of the Mitsubishi empire so they have the technical and research back-up to do just this sort of thing.


Enjoying a Fabia VRs - affordable performance

9 July 2012

Somehow I cant imagine perspective Lexus customers seeing the Outlander as a competitor, they are just dont have anything like the same quality or image.

24 August 2013

So now Mitsubishi was finally realized that they are being left behind by other competitors when it comes to Electric cars. Well, it's not yet too late for them although there are already popular names for electric cars today. Still I have no doubts that they can make it. They have done well on gas fueled cars and after reading and reviewing the latest mitsubishi recalls, I can say that they can compete very well in this field. They just need to study more on their competitors' performance so they can cope up with them. Smile

29 May 2013

Other additions include three new paint choices – Dark Cashmere, Portofino and Damson Red – and a range of bespoke fitted luggage.

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