Mitsubishi has announced that it will stop production at its Dutch factory by the end of the year

Mitsubishi will stop production at its Dutch factory by the end of the year, the manufacturer has announced. The NedCar facility currently builds the Mitsubishi Colt supermini and Mitsubishi Outlander SUV, but reports say annual production at the plant has dipped below 50,000 units.

Mitsubishi had previously hinted that it would build another model at the factory, but company sources have been quoted as saying that ‘exchange rates and labour costs’ as well as this year’s expected shrinkage in the European new car market, ruled out installing another Mitsubishi model.

Media reports suggest that the Japanese carmaker will investigate the possibility of allowing another manufacturer to take over the plant. Around 1500 people are employed at the facility.

Located near Maastricht, the Mitsubishi facility started life as a DAF plant and became a Volvo facility when the Swedes bought DAF’s car division in the mid-1970s. It became a joint-venture operation between the Dutch government, Volvo and Mitsubishi in 1991 and was the home of the S/V40 and Mitsubishi Carisma from the mid-1990s.

Mitsubishi took full ownership of the factory in 2001 with Volvo pulling out in 2004. Mitsubishi also built the Colt-based Smart ForFour for Mercedes at the plant.

Hilton Holloway

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15

6 February 2012

I said it a while back and it is gradually happening.

Tightening of the belts or throwing the lifeboats out?

I fear for Mitsubishi as a car manufacturer.

Where has all Japanese design went to?

6 February 2012

So what, they're exiting Europe completely as in stopping selling cars, or they're stopping production only? I've wondered about Mitsubishi for a while... the only desirable thing in their current lineup, to my eyes, is the ASX - and even that's not the best in class.

"The creative adult is the child who survived."

6 February 2012

[quote Mini1]So what, they're exiting Europe completely as in stopping selling cars, or they're stopping production only? [/quote]


Stopping production, as the article says.

6 February 2012

Mitsubishi are struggling in Europe as has been obvious for some time.I would think they have plenty of other markets that are more important to them in order to survive

6 February 2012

We petrolheads have a habit of getting blinded by new bling and oblivious of history.

Mitsubishi began the millenium disasterously never really recovering sales. Trouble began when it was discovered the CEO kept all written driver complaints and notes of faulty tanks, clutches and brakes hidden so that he and the company's PR could boast Mitsubishi cars have infallible reliability. Since 1977 - yes, 1977, tens of thousands of customer complaints were spirited to a locked room. That was followed by a £146 million worldwide recall of 1.3 million vehicles - loose joints in the front suspension on a brace of their models. A large percentage had to be recalled twice. A truly shoddy affair. That was followed by a recall on their trucks ... twice, faulty computer equipment and noisy turbine wing.

Mitsubishi is not the only company to lead a double life.

There's been a string of scandals at Siemens, Volkswagen, and Daimler. Daimler was fined $200 million USD some months ago for bribing foreign officials to secure major contracts. They then wired the money to offshore bank accounts. Mercedes Benz North America has got a new CEO, Steve Cannon, only the second American to hold the position in MB's history.

The last CEO, Ernst Lieb, was "removed" for improper use of company funds, such as golf membership for his wife in a prestigious club. He was also accused of fiddling sales numbers. (Shock, horror! Whatever next?) Personally, I think he got fired as a public gesture towards German manufacturers cleaning their act of corruption.

7 February 2012

[quote Los Angeles]Mitsubishi began the millenium disasterously........ [/quote]

This all may be so but you are thinking too deeply about the problem - the average Joe in the street doesn't know or care about this and it wouldn't affect their car buying decisions.

The long and the short of it is they have a lousy, limited product range at the moment and their vehicles aren't selling in Europe.

 

 

It's all about the twisties........

Myk

7 February 2012

[quote TegTypeR]

The long and the short of it is they have a lousy, limited product range at the moment and their vehicles aren't selling in Europe.

[/quote]

Yup, that pretty much sums it up.

Although this story is only about the end of European production (the headline is a little confusing I feel), it wouldn't surprise me if it doesn't portend to Mitsubishi pulling out of Europe altogether from a sales point of view too.

7 February 2012

When I saw the headline my initial thoughts were that Mitsubishi were pulling out of Europe, only to read the article which says that only European production will cease. Talk about a sensationalist headline, straight from the The Sun manual of journalism.

Anyway, I'm not suprised as Japanese cars appear to be falling off many buyer's radar at a rapid rate and I suppose apart from the snob value of premium European marques, I suspect that the fact a large majority of Japanese cars right now are either average, undesirable or just plain rubbish. Most of Kia and Hyundai's products are more polished and desirable.

Nissan showed the first signs of falling out of favour, resulting in a shift change of their products, and I suspect Mitsubishi will follow suit and not even the Lancer Evo can save them. 20 years ago Japanese car companies could do no wrong, now they appear to be struggling in Britain at least.

7 February 2012

[quote Lanehogger]

When I saw the headline my initial thoughts were that Mitsubishi were pulling out of Europe, only to read the article which says that only European production will cease. Talk about a sensationalist headline, straight from the The Sun manual of journalism.

[/quote] Agree about the headline, poor form.

Shame about the news though, I was only thinking was a great piece of design the Lancer saloon was yesterday as it shot past me. Handsome and stylish and not dating.

The back end of the Lancer hatch looks like a dog dinner however.

7 February 2012

When David Blackburn established the Colt Car Company to import "funny little Japanese cars" (Mitisubishis) in the mid-1970s, people at BMW Concessionaires, which he also owned ans where my Father worked, thought he'd taken leave of his senses. Whereas Datsun (Nissan) and Toyota were able to establish themselves in the UK car buying public's mind, Mitsubishi have never managed to achieve this same success. They make currently excellent, albeit long in the tooth, Shogun 4x4s and L200 Pick-ups. Unfortunately their car ranges , with the exception of the Evos, have never been quite good enough in terms of European taste to be commercially successful and even the Evos have been compromised. It is sad for a petrolhead to say that I cannot see Mitsubishi remaining on sale in the UK or Europe very much longer if they continue producing the same sort of car that they make at the present time.

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