BMW 7-series designer is lured to main rival's advanced design studio

The designer of the new BMW 7-series, Karim Habib, has been lured to Mercedes-Benz, where he will head up the firm’s advanced design studio located on the outskirts of Stuttgart. Habib will work under Mercedes-Benz's new design boss, Gorden Wagener. Canadian-born Habib will be responsible for the F series cars, the concepts and experimental cars that Mercedes uses to develop its future design themes. Recent F cars include the F700 and F400.

These are cars that will influence not the next generation of Mercedes but the one after that – cars that won’t be on the market for another decade.

Habib’s appointment continues Mercedes-Benz's program of appointing younger personnel within its design ranks since the retirement of former design boss, Peter Pfeiffer, last year.

Greg Kable

Our Verdict

Technology-laden BMW 7-series looks better than its predecessors, but is ultimately disappointing

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