Ford-owned luxury brand's expansion strategy will focus the US and China, according to the Blue Oval's chief executive, Alan Mulally

Ford is set to boost Lincoln, but has no plans to sell the US luxury brand in Europe, company boss Alan Mulally has told Autocar. 

"Lincoln will be great. We are now investing in Lincoln but we’re going to focus on the US and China," he said.

Ford launched Lincoln in China last month and showed the new MKX SUV concept at the Beijing motor show. The MKX previews a new global SUV based on the Ford Edge that's tipped to go into production within the next 18 months.

It will also be launching another crossover, the MKC, later this year, joining the Fusion-based MKZ saloon. There are also plans to put a larger luxury saloon on the market to capitalise on Chinese consumer tastes.

Mulally also revealed that Ford has no plans to go further upmarket: "The world is charged on premium, but people want affordable luxury and technology too and there’s a sweet spot there for Ford to deliver it."

Get the latest car news, reviews and galleries from Autocar direct to your inbox every week. Enter your email address below:

Our Verdict

A big seller is the 113bhp 1.6-litre diesel in Zetec trim.

Can the Ford Focus capture the hearts and minds of hatchback buyers?

Join the debate

Comments
2

22 May 2014
Lincoln has no plan to build spaceships, particularly upmarket ones

23 May 2014
Thank God for that!

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • The new X5 M costs from £90,170
    First Drive
    27 April 2015
    Whether the original BMW X5 M has diluted the brand is a moot point. However, there's no doubt that this second iteration is a cracking car
  • First Drive
    27 April 2015
    The original S-Max was a game changer – your only option if you wanted a fun, seven-seat MPV. The new model aims to be the same, only better.
  • First Drive
    24 April 2015
    Space and practicality has never been an issue for the Seat Leon ST, and thanks to a Cupra 280 engine it's now fast, too - but does it gel as a package?
  • First Drive
    24 April 2015
    Ariel's third model is the best yet - in fact, it's one of the best driving experiences we've ever had
  • Car review
    23 April 2015
    Mazda's Skyactiv tech revolution transforms its cheapest model