Ford-owned luxury brand's expansion strategy will focus the US and China, according to the Blue Oval's chief executive, Alan Mulally

Ford is set to boost Lincoln, but has no plans to sell the US luxury brand in Europe, company boss Alan Mulally has told Autocar. 

"Lincoln will be great. We are now investing in Lincoln but we’re going to focus on the US and China," he said.

Ford launched Lincoln in China last month and showed the new MKX SUV concept at the Beijing motor show. The MKX previews a new global SUV based on the Ford Edge that's tipped to go into production within the next 18 months.

It will also be launching another crossover, the MKC, later this year, joining the Fusion-based MKZ saloon. There are also plans to put a larger luxury saloon on the market to capitalise on Chinese consumer tastes.

Mulally also revealed that Ford has no plans to go further upmarket: "The world is charged on premium, but people want affordable luxury and technology too and there’s a sweet spot there for Ford to deliver it."

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Comments
2

22 May 2014

Lincoln has no plan to build spaceships, particularly upmarket ones

23 May 2014

Thank God for that!

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