Currently reading: Land Rover cancels G4 Challenge
Global downturn puts an end to global adventure competition

Land Rover has cancelled its G4 Challenge programme as the economic downturn squeezes the British manufacturer’s budget.

“We have and will continue to take swift and decisive actions for the benefit of the business,” said Land Rover managing director Phil Popham.

“Unfortunately that means the Land Rover G4 Challenge has to come to an early close.”

>> See more pictures of G4 Challenge

He confirmed that next year’s event will not take place.

The G4 Challenge was an adventure competition in aid of the Red Cross that pitted competitors from across the world in a series of events, usually in tough climates, using Land Rover vehicles.

Join the debate

Comments
2
Add a comment…
Michael325 22 December 2008

Re: Land Rover cancels G4 Challenge

Jaydub wrote:

It is very sore taste for someone to advertise their damning website on a motor forum.

Quite, if it is that bad why not throw in the towel and get something allegedly more reliable like a Land Cruiser?

I had a Disco3 and it never gave me any grief, great cars - long may they contunue.

Jaydub 22 December 2008

Re: Land Rover cancels G4 Challenge

It is very sore taste for someone to advertise their damning website on a motor forum.

Maybe said person should 'get a life?'