Jaguar is set to reduce production at its Castle Bromwich assembly plant

Jaguar looks set to become the latest manufacturer to reduce output as the industry grapples with the current global economic slowdown.

Autocar has learned that the British luxury carmaker, now owned by Indian conglomerate Tata, is likely to reduce production at its Castle Bromwich assembly plant by the end of September, although it’s not yet know by how much.

A Jaguar spokesperson admitted that “final decisions have yet to be made, but it’s likely production of XJ and XK will be reduced, primarily in response to global demand”.

She also confirmed that despite the impending reduction in output Jaguar’s UK sales are up over 12 per cent year-to-date, thanks to the success of the new XF.

The news follows on from JLR’s announcement that it will be introducing a four-day week at Land Rover’s Solihull site, and the company has also said that it will move 300 of its workers from Solihull to Castle Bromwich to work on the XF.

Ian Tonkin

Join the debate

Comments
1

20 September 2008

Jaguar have a very difficult situation to overcome and if they are able to do it, it will be a miracle !

Whereas BMW, Audi and Mercedes all have lower priced lower powered and far more eco friendly products, Jaguar has next to nothing in its product range to appeal to the younger driver.

Lexus is of course Toyota under another name and so the stepping stones are in place and the same can be said about all Jaguars other competitors, but for them, you can’t reasonably expect someone to go from a TATA to an XF.

Jaguar, if they are able to, should look back at their roots and the days of the SS etc., but I feel it is far too late to design and develop an entry level BMW ‘1’ series etc. matching vehicle.

Loving life in France with my Springers

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • First Drive
    27 March 2015
    Lavishly-equipped, rugged-looking Peugeot 508 estate is a pleasant drive, but there are many more recommendable alternatives
  • 308 GT 1.6-litre petrol is priced from £24,095
    First Drive
    27 March 2015
    Peugeot's given the 308 the engine from the 208 GTi 30th and some chassis upgrades; we find out if the changes bring a bit of old-school Peugeot hot-hatch magic to this likeable family hatch.
  • Car review
    26 March 2015
    Does Suzuki's new city runabout have what it takes to succeed?
  • First Drive
    26 March 2015
    Collins Performance has given the Fiesta ST 270bhp and 265lb ft, but has our favourite fast Ford been ruined in the process?
  • First Drive
    26 March 2015
    The Seat Leon X-Perience is the closest thing to an SUV that you can buy with a Seat badge for now, blending estate practicality with off-road ability