The Datsun brand is to be revived as a budget car range in Indonesia, Russia and India

Renault-Nissan chief executive Carlos Ghosn has confirmed that the Datsun name is being revived as a budget car brand in certain territories. Ghosn made the announcement during an address in Indonesia today, and the south-east Asian nation will be one of the first to receive Datsun products, along with Russia and India. All three markets will get cars in 2014.

Datsun cars were sold between 1932 and 1981, after which the models were absorbed into the Nissan brand. Rumours of Datsun’s return have periodically surfaced in the ensuing decades, but now Nissan thinks the time is right to revive the name to bolster its push into emerging markets.

Although the Datsun brand has been officially referred to as 'Nissan's third global brand, alongside Nissan and Infiniti', it seems unlikely that Datsun will return to the UK.

Andy Palmer, executive vice-president of Renault-Nissan, confirmed at the recent Geneva motor show that the company was planning an entry-level car project that could rival the Tata Nano, although at the time he stopped short of confirming the Datsun name.

“We’re talking about a range of cars that would provide a value-for-money opportunity in several segments,” he said. “I won’t use the word cheap, as the customers won’t want a cheap car, but they will want value for money, which means quality and good design that they can afford.

“If you look at the number of people on bikes who want to move to move up to a car, the possibilities are enormous. But at the moment there is very little on offer.”

Palmer conceded that each market would need its own regional specification. “If you look at the price point we’re talking about then it could never be a world car,” he said. “Besides, building to a car for all world use means introducing compromises. It is better to adapt for local markets.”

During his speech in Indonesia, Ghosn also announced plans for major investment in Indonesia, which is the largest economy in south-east Asia.

The company wants to increase sales in the country from 60,000 to 200,000 units per year by 2016. Nissan plans to invest $400 million in its assembly plant at Cikampek, near Jakarta, and ramp up production at the facility.

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Comments
29

20 March 2012

Err... why?

20 March 2012

[quote Lesia44]Err... why?[/quote]

The only reason I can think of is to get a bit more use out of the cars currently badged Dacia, a bit of platform sharing, and in some emerging markets I suspect it will be easier to sell a known brand ie Datsun than trying to establish a whole new one Dacia.

20 March 2012

As long as they throw in a free radio...

20 March 2012

Will they revive the Stanza badge lmao and will it be Datsun by Nissan.

20 March 2012

[quote Citytiger]The only reason I can think of is to get a bit more use out of the cars currently badged Dacia, a bit of platform sharing, and in some emerging markets I suspect it will be easier to sell a known brand ie Datsun than trying to establish a whole new one Dacia.[/quote] Good point.

20 March 2012

[quote Lesia44][quote Citytiger]The only reason I can think of is to get a bit more use out of the cars currently badged Dacia, a bit of platform sharing, and in some emerging markets I suspect it will be easier to sell a known brand ie Datsun than trying to establish a whole new one Dacia.[/quote] Good point.[/quote]

No,excellent point!

20 March 2012

Datsun Duster has a certain ring to it.

20 March 2012

Would love to see a re-invention of the Cherry coupe.

Not going to happen though seeing as Datsun is going to be Dacia's with a different badge, just like Lada's will end up being Dacia's with a different badge.

[img]http://www.datsuns.co.uk/Images/Models/F10/F10-02.JPG[/img]

20 March 2012

Mein Gott! This takes me back . . . . My dad had a Datsun Bluebird coupe (c. 1980 vintage), in red, exactly the same as the car in your picture. SSS, I believe the trim level was. I recall it being pretty good in all respects, apart from the ride quality, which was, shall we say, "questionable". My late Grandfather had a 1978 Cherry in a "harvest gold" type metallic paint, which was pretty dreadful to travel in, even as a nipper . . . . the small windows with their dark blue-green tint were augmented by the all-black interior (including the headliner!) to give an impression of a crow sat in a coal-scuttle. Talk about claustrophobic. It never broke down, though, in the 11 years he had it. In the late 70s, early 80s, a friend's dad had a green Datsun Violet - remember those long-forgotten saloons? And the newsagent for whom I worked my very first paper round had a RWD Sunny saloon c. 1979, in an unflattering shade of brown. But, ah - the Datsun memories! A true blast from the past . . .

20 March 2012

my second car was a bright yellow '76 Datsun 260Z 2-Str followed by a '72 240Z, the latter of which is still on the road today and still being polished stupid by someone in the Z Club.

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