The Blue Oval is closing its entire operations in Japan and Indonesia after failing to make significant headway in either market
25 January 2016

Ford is to close down its operations in Japan and Indonesia and withdraw from the markets.

The US giant will shut its Japanese dealerships and stop selling the Focus, Fiesta and Mustang by the end of this year. The brand also offered the Ecosport, Kuga and Explorer SUVs through its dealers.

Ford also sold two Lincoln models in Japan - the Navigator and MKX SUVs - which will also be withdrawn from the local market.

Ford has had a retail presence in Japan since 1974 but according to Reuters it only managed to sell 5000 cars in 2015, a tiny share of the country’s new-car market. It is thought about 52 dealerships will close and 300 people will be made redundant.

Ford’s Indonesian presence is also being wound up this year. A Ford spokesman was quoted as saying there was no "reasonable path to profitability" for the company’s operation in that country.

Ford imported cars into Indonesia and could not compete with established Japanese brands that have factories in the country, according to sources. 

In a statement published on the Ford Indonesia website, local MD Bagus Susanto says: "Today we have announced a difficult business decision to withdraw from all our operations in Indonesia in the second half of this year. This includes closing Ford dealerships and stopping the official sale and import of all Ford vehicles."

Susanto says Ford dealers will remain open until "sometime" in 2017 before the brand’s warranty and repair responsibilities are handed over to a third party.

Our Verdict

Ford Fiesta
Fiestas sold in Europe are ostensibly the same as those sold in America and Asia

The seventh-generation Ford Fiesta is the UK's best selling car, helped by frugal engines, handling verve and a big car feel

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Comments
24

25 January 2016
In a country with such a large population how comes the Fiesta probably sells less cars in one year than it does in the UK in 2 weeks. I mean what small car do they have that's significantly better than the Fiesta, and if so, why don't they sell it here. I can only think it’s unfair trading practices.

 

Hydrogen cars just went POP

25 January 2016
xxxx wrote:
In a country with such a large population how comes the Fiesta probably sells less cars in one year than it does in the UK in 2 weeks. I mean what small car do they have that's significantly better than the Fiesta, and if so, why don't they sell it here. I can only think it’s unfair trading practices.
Of course they couldnt compete with the local brands, if they want to compete properly in that market, why didn't they setup a manufactering plant in Japan ? as it is the offering that an import has over a local manufactured brand had to be substanstial, it seems the japanese public saw no compoelling reason. If you wantto compete properly in your target market, setup better operations in your target market.

26 January 2016
xxxx wrote:
In a country with such a large population how comes the Fiesta probably sells less cars in one year than it does in the UK in 2 weeks. I mean what small car do they have that's significantly better than the Fiesta, and if so, why don't they sell it here. I can only think it’s unfair trading practices.
Then you're not thinking hard enough. The obvious answer is that the Japanese aren't as stupid as the British.

I don't need to put my name here, it's on the left

 

25 January 2016
Love to see how many stars a Fiesta gets compared to a Jazz on a Japanese car website.

 

Hydrogen cars just went POP

25 January 2016
xxxx wrote:
Love to see how many stars a Fiesta gets compared to a Jazz on a Japanese car website.
The review would go like this. #The dual clutch auto (automatics are king in Japan and SEA) is not as smooth as the CVT in the Jazz. The Jazz has got magic seats that fold both ways. The Jazz is more fuel efficient. Plus, my money is on not looking at a huge bill when the dual clutch tranny goes bust prematurely.# Sod the usual nonsense about 'droning CVT that spoils the fun. As an automatic, a CVT is probably the most relaxing you can get.

25 January 2016
No bias there. The fiesta can never compete with the reliable (plus plentiful parts and support network) of the Japanese cars in Indonesia. Same in the rest of SEA. And the Honda Jazz is a better car than a fiesta. Unless you just want to #feel the responsive steering all the time and enjoy #responsive handling 24/7. To be honest, I am not even convinced that the fiesta is that much better. Most people just want a reliable car.

25 January 2016
Camoron wrote:
To be honest, I am not even convinced that the fiesta is that much better. Most people just want a reliable car.
There's a website just for you. It's called Whatcar.

Where has all Japanese design went to?

25 January 2016
Not only in Malasyia but also in Australasia the Fiesta is not a big seller. Yes it is still is a great drive, but a Mazda 2 is at least as good these days - Mazda 2, Suzuki Swift and Toyota Yaris easily outsell Fiesta. The key reason is quality and reliability. The Fiesta (and Focus) have poor reputations for both. A 'great drive' is not enough to overcome, as no longer a USP for Ford.

25 January 2016
Ryan Bane wrote:
...., but a Mazda 2 is at least as good these days - Mazda 2, Suzuki Swift and Toyota Yaris easily outsell Fiesta. The key reason is quality and reliability. The Fiesta (and Focus) have poor reputations for both. .
Mazda 2 now that is an insult, anyhow I never would've guessed the fiesta was unreliable, what sort if stats do you have to back that up?

 

Hydrogen cars just went POP

25 January 2016
xxxx wrote:
Ryan Bane wrote:
...., but a Mazda 2 is at least as good these days - Mazda 2, Suzuki Swift and Toyota Yaris easily outsell Fiesta. The key reason is quality and reliability. The Fiesta (and Focus) have poor reputations for both. .
Mazda 2 now that is an insult, anyhow I never would've guessed the fiesta was unreliable, what sort if stats do you have to back that up?
Don't thnk anyone has to prove that, it's all backed up by stats, from warranty comanpanies, Insurance data, surveys etc.. etc.. even the auto presses. we cannot impose our british thinking of what is deemed important in a cars onto other countries and their people.. Do people in the far east need to think they need to drive round roads and corners like they're on a race track ( most often emphasised as important in most British car magazines). This is a non story, just Ford not being able to understand their target market and not willing to invest in that market properly.

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