Ford to sell off a large part of its Mazda stake; firms will no longer jointly develop vehicles

Ford is cutting its stake in Mazda and will end joint vehicle development with the Japanese brand.

The move comes as part of the US firm's global 'One Ford' plan to develop vehicles to appeal to all worldwide markets. Ford's stake in Mazda is to be cut from 11 per cent to 3.5 per cent, dropping it from being Mazda's largest stakeholder to its fourth-largest.

The pair will continue production tie-ups in Japan and the US and Mazda CEO Takashi Yamanouchi said the pair will also work together on "ventures, projects and exchanges of technology information".

Read more on the One Ford plan

But vehicle development between the pair will end; recent projects between the two have included the development of the current Fiesta/2 superminis. The firms have already said their joint venture of developing and producing vehicles for China will come to an end.

Ford originally cut its stake in Mazda to 13 per cent at the height of the global financial crisis in November 2008 to raise funds to help it stave off Chapter 11 bankruptcy protection.

Yamanouchi said that Mazda was not considering a new tie-up with another car maker, but did say the firm was open to licencing its technology to other makers.

Read more on Mazda's future plans

While Ford concentrates on its One Ford plan, Mazda is poised to completely reinvent itself by launching a new multi-purpose platform, a new chassis and suspension set-up, an advanced six-speed automatic ’box and a pair of uniquely engineered ‘Sky’ petrol and diesel engines. These should be among the most fuel-efficient engines on sale.

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13

19 November 2010

i hope this doesn't spell the end for mazda

19 November 2010

[quote stutts]i hope this doesn't spell the end for mazda
[/quote]

I don't think it will be at all as their market position is very well established these days, helped by Ford's interest in them of course.

They've been praised for their weight saving initiatives and innovative design so I really can't see them going down the pan.

For me they offer something a little different and I would like to see them succeed. Remember also that Mazda will have probably known this was coming for quite some time so they wouldn't be looking to release all-new cars such as the MX5 and RX8 replacement if the future looked bleak.

19 November 2010

"Remember also that Mazda will have probably known this was coming for quite some time so they wouldn't be looking to release all-new cars such as the MX5 and RX8 replacement if the future looked bleak."

Surely the opposite would apply - they'd be desperate to get some new metal on the road to prove they are still viable. Sorry, they've now entered "the in-betweeners" - not volume, not premium, no parent backing - see also Volvo, Saab, Honda.

19 November 2010

I never liked the Ford influence in Mazda. The Mazda 3 has an overly long wheelbase because it uses the Focus floopan. Mazdas didn't have cable gearchanges before Ford got involved. The greatest Mazdas were developed without any Ford interference.

19 November 2010

I dont see why Mazda will have a problem surviving independently.They did before and will again.I mean look at Honda,Mitsubishi and many more

19 November 2010

[quote Flash Harry]I mean look at ......Mitsubishi .....[/quote]

Hmmm, what is so good about Mitsubishi these days>

Where has all Japanese design went to?

19 November 2010

I think slowly but surely they are on the long road.I admit nothing radical but still there.

20 November 2010

[quote Flash Harry]

I dont see why Mazda will have a problem surviving independently.They did before and will again.I mean look at Honda,Mitsubishi and many more

[/quote] Honda sells way more cars, and has other business. Behind Mitsubishi (and Subaru I believe) there are huge industrial keiretsus. Mazda sells the same volume as BMW, but earns much less. Unless it finds another big brother or a wealthy owner like Volvo did, it will slowly get into serious trouble. Those who think Ford had a negative impact on Mazda: Mark Fields was a Ford exec and bought Mazda back to life with the first generation Mazda6 and RX-8. All they had before were utterly boring and average. Now the Japanese leadership is taking it on a road to nowehere... very sad.

20 November 2010

The MX5 is the only car in the Mazda range people actually care about, all the other models are just non entities really. Even the RX8 has lost much of its esteem especially when owners got fed up with spending a fortune on oil and fuel, the low residuals on RX8 reflect the problems.

Im not sure what the future holds for Mazda, Ford did after all turn the company around..they could turn into another Subaru and that would be terrible

20 November 2010

[quote andrepaul999]The MX5 is the only car in the Mazda range people actually care about, all the other models are just non entities really.[/quote]

Not quite true is it? The 2 is popular in UK, the 6 is rated and the 5 has always done well. Not world-changing cars I'll grant you but certainly not 'non-entities'.

Maybe it's time for some of these smaller companies to join together, if the larger groups are not buying any more brands. I can see SAAB and Subaru fitting together quite well- ignoring the horrific 9-2X that GM hoisted upon USA a while back. There must be other combinations that would work?

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