Ford of Europe has announced the biggest product roll-out in its history. The announcement is to be made shortly at Ford’s Go Further product launch event in Amsterdam.
Today, Ford announced the fitment of its 1.0-litre Ecoboost engine into the 2013 Ford Mondeo. It has also announced the European launch of the Ford Ecosport and Ford Edge SUVs
The move, according to Ford president and CEO, Alan Mulally Ford will have 15 “truly global” vehicles by 2017.
Speaking at the event, Mulally stressed the importance of his global One Ford policy, citing leadership in quality, technology and fuel economy as the main driving factors.
“Today we have transitioned from surviving to growing, with the finest line-up of cars and trucks we’ve ever had. One Ford is the driver of profitable growth – we now will accelerate that in Europe," he said.
“This means increasing the number of vehicles based on global platforms. Today 43 per cent vehicles in Europe are on global platforms. In five years 71 per cent will be."
Stephen Odell, Ford of Europe boss, speaking at the same event, said he sees a great opportunity in Europe: “We will use our resources to transform ourselves into a leading and profitable company in Europe."
Odell doesn’t believe things will get better soon, but points to the Russian market for signs of optimism: “Look at Russia, which will grow 20 per cent in five years. That’s why as some are backing off on investment, we are accelerating it. We aim to be a leading player in all major segments, we’ll invest in growing segments and ones where we are major players.”