Supercar brand will focus on sound and drama instead of pure pace

Ferrari's future is not in extreme performance and top speeds, vice-general manager Amedeo Felisa has revealed to Autocar.

“People are changing their minds about Ferraris,” said Felisa, on hand at the Geneva motor show to show off his firm's track-day special, the 599XX. “We need to go in the direction of customer needs and utilisation of our cars.”

Read more about the Ferrari 599XX

Felisa revealed that the company's future sports cars would focus more on the “special rewards” from the cars, hinting that noise, feel and drama would be increased rather than outright performance. The first example of this new policy is expected to the F430 replacement, the F450, due next year.

However, Felisa admitted that the focus on sports cars and GTs would continue. The company has no plans to enter different segments of the market or move away from its current pricing and positioning.

Felisa also reiterated Ferrari's plans to develop new powertrain technologies, including petrol-electric hybrids. But he doesn't expect a production model with these systems until 2015.

Chas Hallett

Geneva cars: news and images

Chery DR, Ferrari 599XX, Ford Iosis Max, Frazer Nash Namir, Hyundai ix-onic, Infiniti Essence, Kia No3, Lagonda Concept, Lamborghini Murcielago SV, Land Rover Freelander TD4_e, Mazda CX-7, Mini JCW Cabriolet, Mitsubishi iMIEV Sport Air, Nissan Qazana, Renault Megane RS, RUF Greenster, Skoda Fabia vRS, Skoda Yeti, Tata Nano Europa, Toyota Prius, Volkswagen Polo

Autocar.tv: see Mike Duff's in-depth Geneva show coverage

Lagonda Concept, Skoda Yeti, Rolls Royce 200 EX, Vauxhall Ampera, Nissan Qazana, Infiniti Essence, Bentley Continental Supersports, Ford Iosis Max

Video blogs from the show floor

Audi TT RS, Ferrari 599XX, Hyundai ix-onic concept, Kia No3, Lamborghini Murcielago SV, Mercedes E-class coupe, Peugeot 3008, Renaultsport Megane, Subaru Legacy, VW Polo

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