Mercedes boss Dieter Zetsche wants to lead premium car sales by 2020

Mercedes must strive to be the world's largest premium car maker by the end of the decade, company boss Dieter Zetsche has declared on the eve of the Detroit motor show.

Zetsche believes total new car sales could rise 40 million units by 2020, with premium car sales accounting for a disproportionate percentage of the increase.

"This year is impossible to predict, nobody can be certain what will happen," said Zetsche. "But we are very confident that the next decade will see significant growth for the whole car market, and the premium sector in particular. We want to be number one in that time."

Zetsche highlighted China, North Korea, Brazil, Turkey, Russia and India as key growth areas. He also dismissed suggestions that the current sales boom in China could suddenly end.

"China has shown for more than 20 years that it can manage its economy for growth without suffering the troughs of over nations," he said. "They have found a good balance of growth without bursting the bubble, and I can't see any reason to think that will change."

Join the debate

Comments
2

9 January 2012

They certainly have a solid enough product range but I would suggest Audi have a different view of it. With their range expansion globally (new products like the A3 saloon designed for both China and the States) they are going to be doing their best to keep Mercedes off the top spot.

 

 

It's all about the twisties........

9 January 2012

[quote TegTypeR]

...With their range expansion globally (new products like the A3 saloon designed for both China and the States) they are going to be doing their best to keep Mercedes off the top spot.

[/quote]

In that case Audi are targeting the wrong rival, because currently neither them, nor Merc are the no1 premium maker; BMW are.

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Car review
    23 September 2016
    Aston kicks off its ‘second century plan’ with an all-new turbo V12 grand tourer
  • Ford Ka+ 1.2 Ti-VCT 85
    First Drive
    22 September 2016
    A rounded, refined and well-sorted bargain supermini – once you’re used to the confusing role redefinition imposed on the once-cheeky Ka
  •  Maserati Ghibli Diesel
    First Drive
    22 September 2016
    Maserati releases another range of updates for its range best seller, the Ghibli. We've driven the diesel version, but there's little improvement on before
  • Tipo Front
    First Drive
    21 September 2016
    New Fiat Tipo offers impressive space and practicality for a reasonable price. We try the 1.6 diesel on the demanding roads of North Wales
  • Seat Ateca 1.4 TSI 150
    First Drive
    20 September 2016
    The Seat Ateca 1.4 TSI 150 makes perfect sense: it's spacious, tidy to drive for an SUV and cheap to run