Infiniti plans to turn itself into a socially responsible brand

All Infinitis will be hybrids within 10 years, the firm's head of advanced product planning, Francois Bancon, has said.

Infiniti is in the process of reinventing itself as a socially responsible car maker, and will introduce its first hybrid next year, with a petrol-electric version of the new M saloon.

Bancon then wants every Infiniti model to be available with a parallel series hybrid powertrain, as previewed in the Infiniti Essence, which has been unveiled at the Geneva show.

Read more about the Infiniti Essence See more pics of the Infiniti Essence

The new M will be launched in the US in September and is coming to Europe next year. It is based on the same platform as the Infiniti G-series saloon and coupe.

Dan Stevens

Geneva cars: news and images

Chery DR, Ferrari 599XX, Ford Iosis Max, Frazer Nash Namir, Hyundai ix-onic, Infiniti Essence, Kia No3, Lagonda Concept, Lamborghini Murcielago SV, Land Rover Freelander TD4_e, Mazda CX-7, Mini JCW Cabriolet, Mitsubishi iMIEV Sport Air, Nissan Qazana, Renault Megane RS, RUF Greenster, Skoda Fabia vRS, Skoda Yeti, Tata Nano Europa, Toyota Prius, Volkswagen Polo

Autocar.tv: see Mike Duff's in-depth Geneva show coverage

Lagonda Concept, Skoda Yeti, Rolls Royce 200 EX, Vauxhall Ampera, Nissan Qazana, Infiniti Essence, Bentley Continental Supersports, Ford Iosis Max

Video blogs from the show floor

Audi TT RS, Ferrari 599XX, Hyundai ix-onic concept, Kia No3, Lamborghini Murcielago SV, Mercedes E-class coupe, Peugeot 3008, Renaultsport Megane, Subaru Legacy, VW Polo

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