China’s newest car company, Qoros, has revealed its first model three months ahead of its debut at the Geneva motor show. The Qoros GQ3 is a C-segment saloon to rival the Volkswagen Jetta and will be sold in Europe as well as China.
The GQ3 is the first in a series of models from Qoros, which will be unveiled at six month intervals. The Chinese company describes the GQ3 as having a “unique style matched by high quality materials and finish”, with a “spacious interior with high-spec infotainment as standard”.
The car has been engineered to achieve a five-star rating from Euro NCAP for safety, and a similar performance in the Chinese equivalent.
Former Mini chief designer, Gert Hilderbrand, heads the Qoros design team that is split between Munich and Shanghai.
The GQ3’s low and wide stance is highlighted by its long wheelbase, a sloping roofline that blends into the C-pillars, and a width of 1839mm, one of the widest in the class. Alloy wheels of up to 19inches in diameter can be fitted to the GQ3.
The GQ3’s front face will be rolled out across the rest of the Qoros line-up to create a family look. The triple eight-spoke standard alloys will be another Qoros hallmark.
Qoros said the interior was comparable in quality and equipment to its European rivals. Much of the interior’s functions are controlled via the standard 8in touchscreen in the centre console, reducing the need for buttons and switches. This screen is also the portal to the car’s in-car internet connectivity, and offers full smartphone integration alongside a state-of-the-art navigation system.
The Qoros brand will be targeted at younger buyers, according to deputy chairman Volker Steinwascher.
“During the development of the Qoros GQ3, we directed all our efforts towards the needs and expectations of today’s young, aspirational customers,” said the former Volkswagen North America man.
“They are very sensitive about design and quality, are highly sophisticated users of technology, and insist on the very best safety standards. As an entirely new brand, we have the advantage of being able to focus our efforts, without compromise or distraction, on meeting the demands of these customers.”