The Peugeot 208 XY Concept is a luxurious version of the French firm's new supermini

The Peugeot 208 GTi Concept has been joined at the Geneva motor show by a luxurious version of the French firm’s new supermini called the Peugeot 208 XY Concept. The XY Concept is Peugeot’s answer to sister firm Citroën’s DS3, promising a high-class exterior look and a plush interior with materials not normally associated with a car of its size.

Adding a highly customisable premium exterior and interior skin to ordinary mechanical underpinnings provides potentially lucrative margins, as typified with the DS3. Officially, the XY is a concept but it confirms Peugeot’s intentions to adopt a similar strategy with the 208.

See pictures of the Peugeot 208 XY Concept

Peugeot claims the 208 XY is aimed at “city dwellers that love distinction and refinement”. Its most distinguishing exterior feature is its special ‘Pulsion’ paintwork, which appears to change colour depending on the angle it is viewed at. The concept has received 16 coats of paints and lacquer to aid the effect.

Other exterior features include special chrome-effect 18in alloys, chrome trim for panoramic glass roof, lower window line and three-bar front grille and its surround, and the flared wheelarches and wider side sills from the GTi. The XY’s exterior makeover is finished off with striking LED front headlights that are surrounded by the indicators to give the appearance of the pupil of an eye.

Inside, crimson stitched leather is used to trim the dashboard, panoramic roof, steering wheel, gear lever, floor mats and stripes for the grey leather pleated seats. There’s also white ambiance lighting and ‘gunmetal’-coloured trim for the doors, steering wheel buttons and air vent surrounds.

Power for the XY Concept comes from an 115bhp version of Peugeot’s 1.6-litre e-HDI engine mated to a six-speed manual gearbox. No dynamic changes have been outlined by Peugeot, but the 208 XY is expected to ride on the same chassis settings as the base 208 supermini, which also makes its motor show debut at Geneva.

Mark Tisshaw

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Comments
13

17 February 2012

I don't believe this is the right strategy.

Look at it this way, the DS3 is a "premium" product from the cheapest to the most expensive. The 208 though will have "basic" models in its range and this won't give the effect that Peugeot are looking for.

At the moment if you said to someone who knew little about cars, "I've got a DS3" then they're perception of you will be different to someone who has a, say, 207.

The XY is just a model in a range and won't be a substitute for a stand alone model / brand.

 

 

It's all about the twisties........

17 February 2012

[quote TegTypeR]

I don't believe this is the right strategy.

Look at it this way, the DS3 is a "premium" product from the cheapest to the most expensive. The 208 though will have "basic" models in its range and this won't give the effect that Peugeot are looking for.

At the moment if you said to someone who knew little about cars, "I've got a DS3" then they're perception of you will be different to someone who has a, say, 207.

The XY is just a model in a range and won't be a substitute for a stand alone model / brand.

[/quote]

+1

17 February 2012

I hoped the the Luxury version would use traditional soft french chassis settings, and the sort of interior comforts French cars of the past managed, so putting 18 inch wheels on is a daft place to start if you want it to ride properly. However Peugeot have managed some very high quality interiors on some recent cars so hopefully thats where the major focus will be

DKW

17 February 2012

Rolls Royce is luxury, it's daft to apply the word to a basic car like a 208

17 February 2012

[quote Autocar]The Peugeot 208 GTi will be joined at the Geneva motor show by a luxurious version of the French firm’s new supermini called the Peugeot 208 XY Concept. The XY Concept is Peugeot’s answer to sister firm Citroën’s DS3, promising a high-class exterior look and a plush interior with materials not normally associated with a car of its size.

Adding a highly customisable premium exterior and interior skin to ordinary mechanical underpinnings provides potentially lucrative margins, as typified w... Read the full article[/quote] I believe too many choices within one model dilutes the appeal,i can't believe there are so many vain people out there who would buy a poshed up shopper above the GTi.

Peter Cavellini.

17 February 2012

I actually think this looks very very nice - the larger wheels make the car look even smaller and quite chic, which I think Peugeot are aiming for. However, I agree that they will struggle to justify this being a 'DS3 rival' - they'd be better marketing it as just a top-of-the-range 208, or perhaps even do away with 208 completely and name it 'XY'. I already sense though, that the 208 as a whole will be a far more successful car than the 207.

"The creative adult is the child who survived."

17 February 2012

Nothing new here, a very upmarket version of an ordinary car, like Renault used to do with their Monaco versions. Niche market, but i liked those. And nothing new in the paint either - i had a Rover with purple/blue/reddish paint 20 years ago. Actually the paint was the best part of that car so I hope Peugeot isn't copying too closely...

17 February 2012

FWIW, in the 208 GTI thread I wrote: "Is PSA positioning Citroën and Peugeot so that the former represents French funky chic with its DS range, while Pug's GTIs are to become chavtastic swagger wagons? Hmm, maybe that's it - PSA now wants to distance Citroën/DS from the Saxo brigade, so it's presenting (sacrificing?) Pug GTIs as an in-house alternative?"

I stand corrected, having seen the Luxury, it's the 208 range as a whole that's being aimed at chavs, in order to distance the DS3 from Citroën's modded-Saxo past.

17 February 2012

Funky chic or funky chick... who cares ?

... if they really make it in picture 1's metallized violet with purple leather, then I am going to have to have one to drive ...and another one to hang on the lounge wall !!

>>> go for it Peugeot

18 February 2012

Looking at the interior pics, I'm wondering how this idea of viewing the dials above, rather than through the steering wheel will work. Will you end up with the wheel being almost in your lap? Or are the dials much higher up than they appear?

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