Alfa Romeo sales could quadruple under VW ownership, according to Piech
2 March 2011

Volkswagen’s Chairman Ferdinand Piech announced in Geneva that the company would be able to almost quadruple annual sales of Fiat’s ailing Alfa Romeo brand.

According to Piech, VW could increase Alfa sales to 400,000 units within five years.

Unfortunately for the German car maker, however, Fiat CEO Sergio Marchionne has refused to sell the brand – “As long as I am CEO of Chrysler and Fiat, Mr. Piech will never have Alfa Romeo” – Marchionne said last month.

Instead, he added that Piech’s efforts should be more focused on fixing Seat, VW’s struggling subsidiary car brand.

And Piech’s response at the Geneva motor show? – “Volkswagen has time.”

Sales of Alfa Romeo have continued to fail to meet company targets of 300,000, selling only 112,000 units last year.

Join the debate

Comments
1

20 June 2012

Why does Autocar omit the date in the news?

Add your comment

Log in or register to post comments

Find an Autocar car review

Driven this week

  • Car review
    23 September 2016
    Aston kicks off its ‘second century plan’ with an all-new turbo V12 grand tourer
  • Ford Ka+ 1.2 Ti-VCT 85
    First Drive
    22 September 2016
    A rounded, refined and well-sorted bargain supermini – once you’re used to the confusing role redefinition imposed on the once-cheeky Ka
  •  Maserati Ghibli Diesel
    First Drive
    22 September 2016
    Maserati releases another range of updates for its range best seller, the Ghibli. We've driven the diesel version, but there's little improvement on before
  • Tipo Front
    First Drive
    21 September 2016
    New Fiat Tipo offers impressive space and practicality for a reasonable price. We try the 1.6 diesel on the demanding roads of North Wales
  • Seat Ateca 1.4 TSI 150
    First Drive
    20 September 2016
    The Seat Ateca 1.4 TSI 150 makes perfect sense: it's spacious, tidy to drive for an SUV and cheap to run