V10 supercar is first victim of recession at Honda
17 December 2008

Honda has cancelled the new NSX as part of a radical restructuring of its car making business.

The V10-engined supercar, which was a direct challenge to Ferrari and Porsche, would have been the most powerful production car that the company had ever produced.

Honda CEO Takeo Fukui announced the move in his end of year speech, saying that all development of the car would be cancelled. The company has also withdrawn its plan to introduce the Acura brand to Japan in 2010.

The Honda boss had previously emphasised the importance of the NSX to Honda's brand, unequivocally telling Autocar at the end of last year: "The new supercar is necessary for Honda."

Fukui had decided to concentrate on Honda's environmental credentials. He believes that hybrid drivetrains offer "the most realistic path for CO2 reduction at this moment". This means that Honda will focus its energy on developing hybrid technologies and "achieving mass market penetration as soon as possible".

The cancellation of the Honda NSX will come as a bitter disappointment to fans of the old model, which finally went off sale in 2005, after 15 years in production.

Read Andrew Frankel's blog on the Honda NSX

Read Chas Hallett's blog on the Honda NSX

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Comments
13

17 December 2008

Oh this is just getting silly now. Can someone please go out an buy a new car before they cancel Christmas.

17 December 2008

devo... where is the passion!!! its all money money money.. grow some balls honda

17 December 2008

This, coupled with the F1 exit, seems to indicate a phase shift in the philosophy of Honda as a company, away from speed, power and motorsport towards efficiency, austerity and hybrids. If ever anything was a sign of the times...

17 December 2008

It's all well and good criticizing Honda, it would probably have been a great car, but whether it would have been a sales success is another matter, Honda can't be blamed for playing it safe on this one, it's a no-brainer.

17 December 2008

Brave move for Honda, considering how much they must have spent in the way of development on this car.

Let's just hope they can retain some of that knowledge and use it further down the range on other models or a future NSX.

What this does also tell us is what sort of car it really was. I had a sneaking suspicion it was never going to be a proper NSX replacement, more of a heavy weight super GT, aimed at the American market, and the withdrawal hints even more heavily at that.

 

 

It's all about the twisties........

17 December 2008

A shame - but all petrol heads need to realise that 2009 is possibly going to be the biggest challenge yet for the auto industry

Expect the Lexus LFA to be the next casualty

17 December 2008

[quote alexthelion]its all money money money.. grow some balls honda[/quote]

And without any "money money money" there would be no balls.

I wonder how many people have realised just how hard this recession is going to be.

Where has all Japanese design went to?

18 December 2008

Times are certainly hard for the auto industry but as the M Division and Lotus have shown, certain products can buck the current downturn - products that indeed have passion. Honda is not the only auto company to have been hit hard, but their withdrawal from F1 and now the cancellation of the NSX clearly shows that their only passion is to make money at all costs. I for one will not few Honda the same way again...so much for the "Power of Dreams"!

18 December 2008

good for Honda- just what we need in these times- another pointless sportscar.

18 December 2008

Squinting through the disguise it looked a heavyweight clunker anyway.

PaulJ

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