Aston Martin is building an ultra-exclusive coupe codenamed One-77
8 August 2008

Aston Martin is building an all-new, super-exclusive coupe codenamed the One-77, the company has announced. The Aston Martin One-77 will launch in late 2009 with an eye-watering £1.2 million pricetag.

Super-affluent owners will be able to get involved with the design and development of the Aston Martin One-77 to an unprecedented extent. They will get access to the company’s top designers and engineers, will have cars minutely tailored to their own requirements, and will even be encouraged to take part in suspension development.

Aston chairman David Richards said: “It’s a very special car for customers who want to take the bespoke experience to a higher level. Every car will be entirely individual.”Sketchy details of the Aston Martin One-77 were revealed in enigmatic newspaper advertisements in the UK’s upmarket daily newspapers at the weekend. Aston says it has already identified the “500 or so” people likely to be attracted to a car like this, and will take demonstration cars to them, rather than requiring them to visit a showroom.

>> Q and A interview with Aston chairman David Richards

The One-77 project began at Aston’s Gaydon works, 15 months ago. The car, a front-engined coupe with hand-formed aluminium panels over an all-new carbon fibre monocoque chassis, appears to be a two-seater coupe, but such is the level of customer input that for some it could become a two-plus two or convertible.

The One-77’s engine, a re-engineered, 7.0-litre version of the current V12 rated at about 650bhp, should make it faster than any existing Aston and push top speed beyond 220mph.Aston Martin is anxious not to be seen as ‘doing a Veyron’. Aston CEO Ulrich Bez has said that he’s not planning to produce the world’s fastest supercar, but to present his new car as a direct expression of each owner’s true desires.

The Aston Martin One-77 will also be used by the marque to demonstrate new technology. The design takes the DB9/Vantage look well beyond current iterations and the carbonfibre chassis foreshadows a similar move for lesser Astons.

>> Read Steve Cropley's blog on the Aston One-77

In the longer term, Aston is rumoured to be forging links with Mercedes Benz to use engines and running gear for its sports cars, and possibly Maybach platforms for a revived Lagonda line.The significance of the One-77 name, which won’t be used for production cars, is that Aston intends to build no more than 77 cars. The exact number is believed to have been chosen because of Bez’s belief in ‘lucky 7’. Car assembly is likely to be at Gaydon, though the V12 engine will come from Aston’s dedicated engine facility in Cologne.

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Comments
17

8 August 2008

I wish Richards would read this! But alas i realize that posting here is like

the proverbial tree falling in the Amazon- wait maybe thats not a good analogy anymore.

Anyway -- Instead of ordering up such a fat, garish, Aston-Mercedes-Cadilac I'd simply put my money down ask to speak with Richards and say, build me an all carbon P2.

8 August 2008

Back to the early days of the 20th century when bespoke car building was popular. Everything thats new is old!

This is something I have figured there is a place in the market for, for many years. Good luck to them.

Remember these will be future classics and these will be the cars that fetch silly money at auction in the years to come.

 

 

It's all about the twisties........

8 August 2008

is it just me that is tired of seeing this same aston being called different names? I mean £1.2 mil for what is practically a DB9 has to be insane. I know that shape is gorgeous but its getting a bit tedious when they say all new and its only a shorter version of the DB9 ( V8 Vantage) or with a couple more doors ( Rapide) or pumped full of steroids (DBS). Next to the DB9 the DBS looks like its trying too hard. Gone are the elegant swooping line only to be replaced with vents and scoops everywhere. Give us something new for pete's sake.

8 August 2008

I'm very interested to see the level of customisation Aston Martin can offer to clients of this car. I hope to see much more than the usual colour and material combination. If an owner would like a driver-oriented dashboard, he shall have it. The challenge for Aston Martin is to deliver on the client's requests without making them look and feel too much like a low-volume kit car (i.e. a Jaguar air-con unit here, Volvo air-con vent here, and a Mazda door handle there.................). Previous specials made for a certain Southeast Asian Monarch definitely had that "cheap feel" about them.

Aston Martin would ask the owners to take part in the development of the suspensions......................... So no adjustable trick electric suspensions then? Very stone age. Maybe Aston Martin can ask their new best friends at Mercedes Benz for their airmatic suspension system.

Aesthetically, it will be a beautiful car. At 1.2 million quid, it has to be!

8 August 2008

Basicly its about paying for your own version of an Aston Martin. Customizing extravaganza but at top industrial level basicly so, it may be worth it for some.

8 August 2008

The contouring of the door sills looks very Lotus Evora.

Or maybe it's just a Vantage, holding it's tummy in to impress the ladies.

8 August 2008

[quote 65 AMG]

is it just me that is tired of seeing this same aston being called different names? I mean £1.2 mil for what is practically a DB9 has to be insane. I know that shape is gorgeous but its getting a bit tedious when they say all new and its only a shorter version of the DB9 ( V8 Vantage) or with a couple more doors ( Rapide) or pumped full of steroids (DBS). Next to the DB9 the DBS looks like its trying too hard. Gone are the elegant swooping line only to be replaced with vents and scoops everywhere. Give us something new for pete's sake.

[/quote]

I could not agree more. I find it particularly frustating watching top gear when they call Porsche designers the lasiest in the world, when surely Aston is worse. Straight on from 100m, its very difficult to tell which type of Aston is approaching, and that even stretches back to DB7/ Vanquish, (Although Vanquish was prob most unique). Differentiating between Hyundais is easier for Gods sake.

With all their cars looking so similar, save a load of money and get a V8 Vantage, probably the best looking of all the twins and by far the cheapest!

8 August 2008

The bigger concern is not the bespoke nature of this project (Ferrari already does it), but the tie-up with Mercedes-Benz. Will "AMG" stand for Aston Martin Germany in the future?

8 August 2008

Right,just the world needs,another mega-pricey car of limited value to real enthusiasts !

It might put some Veyrons on the used market though.

8 August 2008

The sadest part of this wholeoil money play, is that they get the carbon, the rest of us

get little crash protection and hundrends of thousands of drivers die everywhere all around te world- except those in these mega stiff vaults. Its we (our families and children!!! who deserve these carbon chassis!

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