Fri
Jun 19 2009

The Skoda Yeti is brilliant, but will it sell?

Vicky Parrott
Skoda’s done it again. This is a brand that doesn’t have one model in its entire range (Roomster Scout excepted and gratefully forgotten) that I wouldn’t recommend to my nearest and dearest, and the new Yeti continues the trend.

It has a ride and handling combination that should have every mainstream rival sitting up and paying attention, a functional, high-quality interior, some class-leading engines and the ability to go further off road than any sane person would choose to go without a winch and a satellite phone.



But I don’t think you’ll see many leave the showroom. Even Skoda only predicts around 3000 sales in the UK in the first year. The problem is that this car’s design makes it a niche product despite the fact that actually, given that pricing is likely to start at £14k, it is more talented and versatile than most of the more conventional big sellers in its price range.

Associate ed Hilton Holloway drove a pre-production Yeti and described it as “the all-terrain vehicle that 95 per cent of people need.”

Read Hilton Holloway’s Skoda Yeti review here

Having driven it I think he’s right. But I disagree with his suggestion that the Yeti could sell more than predicted.

Read Vicky Parrott’s Skoda Yeti drive here

I have never experienced such a good car that is so restricted by its niche market placement. Your average car buyer looking for a practical hatch is going to go straight to the household names, and it won’t even occur to them that the cheap SUV with the silly name is all they want and need.

That’s a shame because I believe that this is one of the best real-world cars on sale. Though I hope I’m wrong, I’m going to get my fill of the Yeti now because it could end up being just as rare as its namesake.

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About Vicky Parrott

Turned up for work experience here in 2005 and never went home. Loves lightweight track cars, Japanese performance cars and Le Mans. Hopes to own a Metro 6R4 one day.

Comments

superstevie June 19, 2009 10:31 AM

I do agree with you. I rather like it personally, and if I was looking at a 15k practical car, it would be on my list. However, being in late 20's, with no kids, and living with in the city, kinda rules me out

ThwartedEfforts June 19, 2009 12:30 PM

People here associate the word "Yeti" with the word "Abominable". Could someone at Autocar ask someone at Skoda if they appreciate how stupid the car's name sounds to anglophone ears?

ordinary bloke June 19, 2009 1:26 PM

Looks great to me: I think you'd need to make an engine choice carefully, but the exterior styling looks good, not too outrageous but distinctive enough not to be mistaken for anything else, and the interior looks to be one of the neatest and most practical I've seen in a long time. I look forward to seeing it in the metal. I'd certainly consider buying one and as I plan to move from rural Buckinghamshire to the wilder climes of the Welsh borders, that may be happeneing sooner rather than later.

noluddite June 19, 2009 1:30 PM

Vicky, I think you are right. However, it only takes one good model to change the public perception of a brand for ever, and this could be it.

W124 June 23, 2009 11:43 AM

I reckon it will sell loads as it goes. Ordinary bloke - I could have done with a Yeti in the snow last, got the car stuck in between Wendover and St Leonards  - had to walk back to Chesham - Bucks can be well desolate at times...

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