Jaguar F-Pace. Sounds different, doesn’t it? A bit challenging, perhaps? New car names generally are (remember that the prototype was dubbed C-X17). But this one should stand the test of time.
Read our initial thoughts on the Jaguar F-Pace SUV
For starters, it explains why so much importance was placed on the launch of the Jaguar F-Type, despite its limited sales volume potential. With every new Jaguar launch, its role in defining the brand gathers momentum: a Jaguar SUV doesn’t seem quite such a challenging concept when it’s so obviously anchored back to a full-bore sports car.
There’s a delicate nod back to the past, too, through Sir William Lyons’ definition of Jaguars delivering “grace, space and pace”. Forward-thinking ambitious car companies need to play heritage with a delicate hand, but there’s no doubting Jaguar’s intentions. No doubting, either, that a focus on pace puts clean air between Jaguar SUVs and all-terrain Land Rovers.
Car names can often be contrived, but there’s no question that the authenticity of this choice already gives it an underlying appeal.
Join the debate
Add your comment
For Space, For Grace, For Pace
Doesn't sound right
It's Not Too Late!