Sun
Aug 30 2009

Goodbye flame surfacing, hello layered surfacing

Greg Kable
Say goodbye to flame surfacing — and hello to layered surfacing. Since the X Coupé concept car in 2001, BMW design has been dictated by the flame surfacing theme introduced under Chris Bangle.

Now there’s a successor - layered surfacing - initiated under new group design boss Adrian van Hooydonk. While emphasising that flame surfacing is not consigning to the history books, BMW says, “It has been developed to enhance its effect further.”



The idea is to smooth the shutlines and joints within the body for what van Hooydonk describes as “a more cohesive and harmonious appearance”.

Body surfaces are layered on top of each other in a move that is also claimed to improve aerodynamic efficiency without the requirement for any additional body elements.

“By using the structure of the surface without adding any appendages, we’re able to optimise the airflow,” says van Hooydonk.

The prime examples on his super-coupe concept, he says, are the A-pillars, which channel the airflow at the front in the same way as the wing-profile rear lights.




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About Greg Kable

Autocar's German motor industry expert lives 10 minutes from Mercedes' HQ in Stuttgart. Says the autobahns are reason enough for him not head back to his native Australia just yet.

Comments

Andrew Lee August 30, 2009 1:55 PM

It's as baroque and overstyled as a late 1950s Detroit product! And looks rather like one at the back. Difficult to see how it would translate into a production model (unless enormously simplified). A lot of Japanese influence too? Mazda specifically.  

pdmc August 30, 2009 4:06 PM

I agree. Its completely contrived and overworked. There is more than a little "we were bored of the Bangle references so we decided to pilfer from Mazda's R&D instead of thinking up our own unique direction," about it. It also smacks of thinking similar to Citroen's with their C-Cactus, only they've applied Citroen's concept, on the removal of the 'unnecessary' dashboard components, to the removal of substance on the exterior. How does he propose this might pass EU Pedestrian Impact testing. Its fanciful and frivolous in much the same way an RCA degree show concept might be expected to look.

I find it funny how they've also aped the Alfa Romeo 159 front end lighting arrangement too, with the return of the uncovered, recessed headlamps. The Germans copying the Japanese AND the Italians! How times change.

BriMarsh August 30, 2009 4:11 PM

That'll cost a fortune to put straight when you bend it...

adam2853 August 30, 2009 4:53 PM

thankfully it is bent to start with, so no one would notice if you did drive into a lamp post.

Broom Broom August 30, 2009 9:15 PM

Almost all cars are over-styled to some extent. It's quite an attractive object, but the problem usually comes when the panels are watered down for mass production. The cars often lose a cohesive, satisfying aesthetic effect because the extremes to which the design project can take the artistry are confined and compromised and thus become stilted. That's assuming the concept car produced - a mostly trivial exercise - was beautiful in the first place.

The so-called Flame-Surfacing worked very well in the 5-series (a truly magnificent, visionary design) and the Z4, and BMW are at an advantage in having established the very strong design cue of the twin headlamps and kidney grille arrangement. It's inherently striking, purposeful and good-looking in almost any variation.

Again, I am frustrated by people saying that designs have aped things, where the mimicry is more in the eye of the beholder than the motive of the designer. Headlamps are always going to be around the front somewhere and something as commonly conceivable as recessed headlights is hardly a sure indication of bootlegging.

It's not that witless copying and reproduction shouldn't be highlighted and even reproved sometimes, I'm just arguing that people should think a lot more carefully and critically about the components of a design to which they attribute the often lazy accusation of derivative styling.

daddy 3 August 30, 2009 11:35 PM

I have only one word to say ..... Crap.

I honestly do not know what they were on when they puy pen to paper on this one but i bet is was not legal. May be il have to get high to see it in a different lite.

No it still looks ugly.

TegTypeR August 31, 2009 9:17 AM

Contrary to popular opinion, I like it, and I like the idea behind it.  If I've got it right, in effect for every shut line and gap in the car, they are creating a spoiler (well smoother) which reduces drag.  So simple, so easy.

fouad August 31, 2009 11:42 AM

I always want to hate BMW because of their sheer ... Marketing pleasure or Efficient Marketing ha ha ha. But you have to give it to them, they are real innovators. The engines win more awards than any other manufacturer (more power and less fuel) and their design (a much more subjective item) breaks the mould and really pushes the .. envelope. This is the car I have been waiting for: low cc, green, hybrid, economical (in fact, these are all the same things!) yet sporty AND relatively roomy and light. Truly modern. A new generation of cars, a new paradigm. Expect more of this from other manufacturers now!

Peter Cavellini August 31, 2009 2:04 PM

Are BMW working for Mattel? this looks like a kids toy,i don't think the three series is going to look like this short of having clip-on removable panels like Smart cars this will never see the light of day on the roads, to expensive, to small a "niche"god! how i hate that word,i hope the toy makers are looking at this because kids are going to buy them in their millions, for their toy boxes!

Andrew Lee August 31, 2009 8:15 PM

Instead of FLAME surfacing, how about FLANGE surfacing?!

michael knight August 31, 2009 8:43 PM

The problem I have with this design approach is that if you took away all the distracting black panel-breaks at the front and rear, this car would lbe a bloated and ungainly mess IMO.

It's a cheap trick to break up surfaces with a different colour, and one that that takes away the genuinely innovative touches, like the exquisite rear light/C-pillar transform. But I do like the blue 'edging'.

ESB August 31, 2009 10:52 PM

Andre Lee cracks me up.

stagata1 September 1, 2009 11:36 AM

Concepts are intended to provoke comment and this one is certainly achieving it's aim. The feedback will be useful to the product planners.

We all know that some elements will never make it or get watered down for production, but anything which moves the game on for BMW will be welcomed by many buyers put off by 'Flame'.

Big Mac September 1, 2009 10:02 PM

BriMarsh is spot on. I think they are going to have to make most of that out of the Plastic they use on X5/6 front fenders. Otherwise that's going to be "Un-Insurable".

I do PDR and you can forget fixing a "Door Ding" in that rear quarter. Straight to the body shop for some Bondo and paint. $$$$ And don't forget that you can't buff out a scratch very well on a plastic panel.

Big Mac September 1, 2009 10:06 PM

I do like the idea of a light quick car that's good on fuel. I think if you strip away the huge arches, silly Pilers (A&C), glass doors?!?. You would be left with a nice package.

theop September 1, 2009 11:05 PM

oh oh! even if it was nice , can you imagine the repair bills?

"that will be £26,500 + vat  sir, it includes a new door, mirror, offside front panel and 215 hrs of labour"

ThwartedEfforts September 2, 2009 9:57 AM

As long as it has that badge on the front, eh?

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