Thu
Mar 05 2009

Doctor, doctor

Mike Duff
One of my favourite games at motor shows is to find the most obscure manufacturer, and this year at Geneva the winner is undoubtedly 'DR Motor'.

Despite its obscurity, the company has a decent-sized stand in one of the main halls, dotted with various semi-familiar looking models. One of these looked very like a Toyota RAV4. So similar, in fact, that I initially presumed the company's business consisted of applying bodykits to existing models.



It turns out its more complicated than that. DR Motor is actually an Italian outfit that brings in various Chinese vehicles, several of which seem to have been – with the most favourable possible interpretation – liberally 'inspired' by existing European cars. These are then fitted with Fiat diesel engines and sold in Italy via a large supermarket chain.

Read more on DR motor

Apparently copyright lawyers have already been involved over the similarities between various of DR's offerings and existing models – the RAV4-alike is certainly convincing enough from some angles. But in the meantime Italian punters are getting the chance to buy cut-price lookalikes combined with Fiat diesel economy.


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About Mike Duff

Used to edit this website, but now back to reporting from the road - and contemplating which sub-£1000 1990s German executive to buy next

Comments

TegTypeR March 5, 2009 3:25 PM

I guess DR Motor sounds better than Tesco Motor.

The power tool world is littered with look-a-like products and despite the lawyers intervention they continue to be sold because the differences are "significant enough".

It's not going to be long before it happens in the car industry and the market will then be flooded!

Orangewheels March 5, 2009 3:58 PM

Did BMW ever win that legal case over the Chinese X5 lookalike?

I say lookalike, I really mean exact copy.

It's hard to enforce copyright law in China, but when they are being sold in Europe that's an entirely different matter.

phenergn March 5, 2009 5:16 PM

They won the court case in Germany but lost in Italy. Apparently the judge in a Milan court couldn't see a legally enforceable infringement.

Presumably the Right Honourable Judge Stephen Wonder took the case.

horseandcart March 5, 2009 8:59 PM

'One of my favourite games at motor shows is to find the most obscure manufacturer'

- would Lotus be a contender? What I mean is the first new Lotus in 14 years, the Evora,  was launched apparently at Geneva and yet I can't see any reference to it on Autocar's website. How odd. Was it that bad or something? Apparently Lotus will be asking €60K for it(rear seats extra) - someone's got a sense of humour/death wish at Hethel.

pdmc March 5, 2009 10:00 PM

I thought the Evora was launched in Paris last October?

FlashBastd March 6, 2009 7:35 AM

The Evora was launched in London in June.

What about the Europa, doesn't that count as a new Lotus? Launched circa 5 yrs ago?

horseandcart March 6, 2009 9:24 AM

Thanks pdmc and FlashBastd for the info on the Evora. According to Lotus's website they've JUST started the production process for the first saleable vehicles, in tiny numbers(monocoque build at Worcester facility), with first delveries quoted for summer 2009. So why 'launch' the damn thing a full year earlier? Why, because they obviously hadn't finished development had they! The quote of '21 months from start to finish development time for the world's first 2+2 mid-engined sports car' by the boss at time of 'launch' was nonsense. So it looks like Geneva, March 2009, marked the real launch or re-launch of a settled-spec, saleable Evora - and UK/Euro spec cars only at that; no sign of on-sale date for US Federalised cars. Base price of £51K/€62K for the 2+2 - good luck with that!

phenergn March 6, 2009 10:45 PM

"So why 'launch' the damn thing a full year earlier?"

Perhaps they just wanted to launch it at a british motor show, I think they sell most of their cars here. It's not the first time a car such as this has been delayed before going on sale.

horseandcart March 8, 2009 3:40 PM

"But in the meantime Italian punters are getting the chance to buy cut-price lookalikes "

'cut-price'? According to another auto publication the DR2 model, a Fiat Panda clone, is priced at €10,000. You obviously have richer tastes.

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