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Fri
Oct 03 2008

Kia's rise continues in Paris

Chas Hallett

Amongst all the amazingly extravagant show cars at Paris this year there were also several significant new car launches.

IMG_3632 It’s just a hunch but I think one of the most significant may end up being the Kia Soul.

The Soul is a funky looking thing with scaled down SUV looks, clothing what are fairly straightforward front-wheel drive mechanicals. Yet, for some reason, the looks and concept of this thing are hugely appealing to me. I also managed to clock a pair of them parked on the streets of Paris and they looked great.

It’s due to go on sale next March for around £11,000 and should be available with lots of the sort of personalisation add-ons pioneered by the Mini. With these looks and for this money it deserves to succeed.

Kia has already proved that it can deliver us well-engineered, no nonsense cars. Wouldn’t it be something if it started appealing to the fashion conscious as well?

 

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About Chas Hallett

Makes all the big decisions at Autocar, including whether he’ll drive the Aston, or the Kia, home. Is currently preoccupied by small turbo petrol engines and whether the internal combustion engine is doomed.

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