Wed
Nov 25 2009

GM’s global dream is back on track

Hilton Holloway
So it looks as if Vauxhall has escaped a serious axing as General Motors rushes to restructure the European division it thought it would have to sell.

Brit Nick Reilly has been sent in to restructure GM Europe - a plan he says will be finalised within three weeks.



Vauxhall/Opel to cut 9000 jobs

Job losses are pegged at 9000, with around 5300 falling on Germany and rest distributed between Belgium, Spain and the UK. Only the Antwerp plant looks set for the axe, unless another role can be found for it.

Ellesmere Port – currently working seven days a week to build up launch stocks of the new Astra – will breathe a relative sigh of relief.

Reilly said at this afternoon’s press conference that saving GM Europe would make ‘GM stronger globally’. “We all have the same objective: To create a viable, sustainable company. This is very do-able.”

That’s no surprise. Before the global crash GM had neatly engineered a new global manufacturing system and a range of global platforms. The crisis almost allowed that to slip through GM’s fingers, but if this restructuring works, GM’s dream of becoming a truly global carmaker is back on track.

The big ‘if’ is money. Reilly said that GME wants £3.3bn Euros in loans from European governments for the restructuring operation.

This sum is partly to pay for the lay-offs, partly to tide GME over (Reilly says the European new car market will be ‘very weak’ in 2010) and partly for investment in new products.

GM’s US headquarters will also contribute restructuring funds, but that will have to be given the green light by the US Government, which currently has a large stake in GM. Money can only be sent overseas if GM Detroit can convince the US government that doing so will bolster the whole of GM.

If the Obama administration agrees, it just underlines the importance of Vauxhall/Opel to GM’s global operation.

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About Hilton Holloway

Has two product design degrees and used to design mountain bikes. Realised that cars were a lot more interesting in 1990, and has been writing about them ever since.

Comments

crashbangwallop November 25, 2009 4:34 PM

I think that should read GM's global dream is back on track??

kairoo November 25, 2009 5:23 PM

GM have bottled it. this is no plan for anything.

there's no outright closure of any of the four German sites and no compulsory redundancies. that leaves massive monetary voluntary redundancy/early retirement packages as the only way to unseat 5,000+ Germans out of well-paying jobs into the worst recession environment since the war.

you're looking at a minimum of €50k per worker, perhaps as much as €100k as a necessary inducement. do you really think the German govt and states would want to loan/give a foreign employer the thick end of half a billion euros to make its people in-mass redundant? i know there's parochialism but take the UK-only glasses off and try to see the full picture.

the whole situation is literally back to square one, like this time last year, as if what happened over the last year didn't happen at all. all involved one year older and it would seem GM as truculent as ever, indeed with added revenge, and certainly no wiser. what a huge waste.

on the surface it looks like a 'win' for Vauxhall and UK with only 350 jobs being cut at Luton compared to the 800-odd planned by Magna. Ellesmere Port was always going to be safe as it was impossible to uproot a launch factory for the critical new Astra. But take a look at Vauxhall's van sales. they're down by two-thirds in UK. no matter what happens to jobs in Germany and Belgium Luton is doomed, as its product is not selling, regardless of who owns it. 'dream'? dream on.

jackjflash November 25, 2009 11:02 PM

The problem is simple Cart, Opel just like Daimler, BMW and VAG need to cut production. Daimler, BMW and VAG have their employees on shortened hours and Merkel is making up the difference in hopes that the economy recovers and business as usual will ensue. Unfortunately that’s probably not going to be the case as Germany’s new finance minister Wolfgang Schäuble points out in the conservative newspaper Welt am Sonntag. GMs Opel job cuts have nothing to do with vendetta, it’s just a practical business matter, an unfortunate business matter true enough but I hardly think vengeance is useful in this situation. Merkel can pay GM to keep the extra jobs or she can choose not to, that’s a political matter she will have to make the call on. It will not be an easy one to make, because the unions and local governors are screaming for her to fund their jobs and the rest of the German population are tired of bailouts and don’t want to see any more money handed out. Daimler, BMW and VAG don’t want money given to a competitor, they see this as an unfair advantage and want to see Opel die, I tend to agree with this, now that GM has paid back all the bridge funding they should shrink their footprint in Germany to one plant or whatever is required as not to need loans and keep the remaining plants throughout Europe. I would suggest merging Vauxhall and Opel under a new company name in the UK and use the engineering talent of both the UK and Germany for a smaller, leaner more efficient new GM company. The time for political, union and company posturing is over; it’s time to get back to work.

VX220EDDIE November 25, 2009 11:43 PM

to be fair to the luton factory  the vivaro has now been out for coming up for 7 years obviously the sales of this model wont be as good as it used to be  im guessing it will be due for a change soon however as for vauxhall they have there best model line up for years and i hope this can grow further they deserve the success and i hope the new astra is for the sake of gm the brand and ellesmere port! chevrolet is doing well also! i just dont see the point in having cadillac and saab in europe  or will gm's future plan after saab be for cadillac to be gmeuropes executive brand? if so i hope the sales are better than they are currently

jackjflash November 26, 2009 12:02 AM

I think Caddy could compete, but like another poster constantly points out they need RHD versions. At this point and time it’s silly and rude not to, they should also offer the Camaro and Corvette in RHD.

Quattro369 November 26, 2009 12:31 AM

Caddy coud be much more sucessful than SAAB. Although, its all-american image is not exactly popular over here. The other thing they deperately need....?

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