Wed
Jul 15 2009

The late Jag X-Type - it’s about time

Ed Keohane
The Jaguar X-type is no more. The optimistic Monty Python pet shop keeper, would say it was “pining for the fjords”, but we know it’s dropped off the perch.

What was really a perfectly good car - it’s really a Mondeo, after all - has been the target of almost universal opprobrium scorn from the car industry.



Jaguar X-Type axed

Looking back on its life, it’s hard to agree that it deserved such critical apathy. It was pretty ungainly from some, okay, most angles, but it drove well and offered discerning Mondeo drivers the opportunity to sit in something with a touch of old-world class.

I now know the reason why I’ve always treated Jag’s entry-level model with such disdain. It’s the lack of ambition - the complete mismatch between ability and performance. You only need look at the new XF and, most recently, the magical XJ to see what Jaguar can deliver.... always could deliver.

But instead, the company relied on this bean counter’s wet dream, this oak-panelled Barratt home, to promote its brand. It was a travesty waiting to happen.

Now, with a reassuring glance at Jaguar’s current line-up, we can all celebrate the fact that the X-type is not resting, it’s just dead. Long live Jaguar.

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About Ed Keohane

Says his job description should be shown at the Smithsonian as one of the longest documents in the English language. Likes small cars and simple 4x4s that he can mend himself.

Comments

Zeddy July 15, 2009 1:09 PM

You'll be laughing on the other side of your face (how do you actually do that?) when you see a Nano with a Jag grille and badge.

Not possible?

Look at the new Aston Martin.....

obamabeach July 15, 2009 1:17 PM

why are most Autocar bloggers slapheads or receeding? is driving fast cars bad for your barnet?

Ste33 July 15, 2009 1:21 PM

Ed, if you are going to use words that I don't understand, and need to look up in the dictionary, you could at least spell them correctly for me please! I shall endeavour to use the word "opprobium" [sic] in a sentence before I die. :-)

jonfortwo July 15, 2009 1:32 PM

I could join in the celebration if Jag had just launched a replacement for the X type. The fact that they are ending production and vacating a very busy part of the market should give cause for serious concern.

W124 July 15, 2009 1:45 PM

Should have re-skinned it, mugged LR for the supply of the 2.2 diesel, borrowed a decent small petrol from Fiat and got it out the door quick. An excellent car, dreadfully styled.  I had the most incredible accident in an X-type on the M40 once, proper end over end, bits across all carrigeways, and walked away. I'll always have a soft spot for them and they make a superb used buy.

Timberwolf July 15, 2009 2:11 PM

Staid styling may not have helped, but it was Mondeo association that truly killed the X-Type.

By all accounts it was really quite a good car (I nearly bought a second-hand one!) but you have to look at the customers in that market segment, and much as it sounds vain, or silly, a typical buyer in the 3 series segment does not want to turn up at the pub with his or her new car only to be greeted, "that's the one that's a Mondeo underneath, isn't it?"

Oddly, I never quite understood why this affected the X-Type so much.  You didn't see reviews of the Audi A3 start off with, "this car, which amounts mostly to a reskin and a posh interior on top of a Skoda Octavia", so why did the Jag cop so much scorn for a bit of platform-sharing?

roadtester July 15, 2009 2:32 PM

It's mainly down to the X-Type not being RWD. Once you have the starting point of a FWD platform it's difficult to produce a car that looks and drives like a Jag - even if, objectively speaking the X-Type was a perfectly capable and even likable car.

adam2853 July 15, 2009 3:10 PM

Jag is british and therefore gets slammed in the press when not at the ultimate zenith of human creation.

The xType was a great car in a crap shell.  Bad marketing behind the scenes - or rather short sited marketing.  I agree with comment above, they should have reskinned it as a coupe inspired by XF, updated the engines and watched it fly out of the showrroms.  

adam2853 July 15, 2009 3:11 PM

It worked for the XF/XJ which are basically reskins of the great product that went before.....

Geetee40 July 15, 2009 4:23 PM

@ W124 - Where do you think LR get that engine...

Richard H July 15, 2009 4:46 PM

XF and new XJ are very different from S Type and old XJ

Zadster July 15, 2009 5:14 PM

It shared a massive 20% of components with the Mondeo (Jaguar's own figures). I guess many of these components will have ceased production with the new version, leaving Jag with no option but to totally redesign it (and they simply don't have the money for that). Maybe now, Ford will be able to give the Mondeo the power and 4x4 system it deserves!

Interesting point about Aston Martin, they are having to produce a fuel efficient (and thus relatively low emission) vehicle to satisfy various stupid laws around the world that demand that the average emissions of a manufacturer's production is below a certain level, or risk huge fines/taxes. People like Ferrari, BMW etc can afford this, small companies like AM and Jag simply can't.

theop July 15, 2009 5:40 PM

The X type was the right decision for Jag when it was taken. Lack of ambition was never Jaguar's excuse, lack of funds was.

They did the right thing, brought a cheap reliable car in an important market segment at the right time with enough "jaguarness" (just about) to make it a sales success.

The fact that its the most reliable Jag ever made is not even up for argument.

The fact that it (partially)saved Jaguar, so they can now go in and produce the fab cars they do (very much the same way Porsche developed and successfully sold truckloads of 996s) is also without question true.

Like W124 mentioned, I have a soft spot for them (never owned one though - I know plenty of people who do though and 1 particular 2.5lt case with over 200k miles still going strong) and I think they make faboulous used saloon car purchases (and so do the S types).

david RS July 15, 2009 7:14 PM

I think that it was rather attractive.

It is a pity that was a FWD and its Diesel versions.

You should not say goodbye. It will have maybe a successor. Different, more distinctive. Why not a design like the Mercedes CLS or the VW Passat CC, with RWD.

We see a sliding of the market in the West towards the lower segment.

Long live the next X-Type, finally the Jaguar of the D segment.

superstevie July 15, 2009 7:43 PM

i rather liked the idea of a small jag, but as said, it just didnt have the right look. My Brother had one, 2.5l saloon, best car he reckons he's owned, and far more entertaining than the A4 it replaced! I do think that the estate was rather handsome

zthomasz July 15, 2009 7:50 PM

"The fact that it (partially)saved Jaguar, so they can now go in and produce the fab cars they do (very much the same way Porsche developed and successfully sold truckloads of 996s) is also without question true."

err....... It is without question FALSE. The x-type didn't make money, IT COST MONEY. Even if you ignore the brand dilution, the x-type still cost more money to design and produce than it ever made in sales.

It never made a profit. End of.

Uncle Mellow July 15, 2009 8:38 PM

Styling wasn't a problem for me. Found one in the company carpark once and had a look inside. It had a wonderful upmarket cream leather interior - and cheap and cheerful downmarket window winders on the back doors.

They should have offerred it with 1.8 petrol and front wheel drive, would have sold more. It really was just a glorified Mondeo , and the bits that broke on Mondeos broke on X-Types too.

Uncle Mellow July 15, 2009 8:46 PM

Like Zeddy I've been wondering about a Jag version of the Nano , but the wheelarches would need some fettling to swallow 20" alloys....

Zeddy July 15, 2009 9:11 PM

www.gregspradlin.com/.../tata-nano-2.jpg

Well....this one has been lowered.

BriMarsh July 15, 2009 9:56 PM

While it saddens me that 300 fellow Merseysiders will loose their jobs with the demise of the X-type, it fills me with glee to see how reviled this car is here.  All the snooty condemnation of this Mondeo in drag means a reliable, V6 four wheel drive saloon can be had for peanuts on the used market.

superstevie July 15, 2009 11:09 PM

"www.gregspradlin.com/.../tata-nano-2.jpg"

MY EYES!! THEY BURN!!

hehe

Revoknucklehead July 16, 2009 12:22 AM

Amen to what BriMarsh said, as a fellow Scouser and living a few miles away from Halewood I'm sad to see the Xtype go from that respect.  

I suspect all it needed was a reskin and a new name, say XC.  Pop in a couple of new engines and offer it 4WD only and people would have lapped it up.  Seems very short sighted of JLR to leave this market segment at this time.

I also worry about Halewood in the medium term because all it produces is the Freelander2.  Is there any plans to introduce another model line?

chrisso July 16, 2009 8:27 AM

While I know deep down that it was too much Mondeo and not enough Jag, I can't help feeling slightly saddened at its demise.  I reckon it needed just a little bit more development before launch to have turned it into a good car rather than just an average one.  Too many stories about rubbish reliability haven't helped either.  

Always quite liked the estate myself

kurtverbose July 16, 2009 9:05 AM

It was the ultimate proof that the Americans really didn't understand Jaguar. It had very little to commend it over a Mondeo and they were too little too late for every big market sector - diesels, estates.

I wonder if Jaguar have plans to re-enter the market at some stage? They did that demo model at a car show a while back - three door something. Or maybe they just want to focus on the low volume high end market and be like Maserati.

kurtverbose July 16, 2009 10:19 AM

The R-D6 from 2004 - that was it. Apart from the front not matching current Jags it doesn't look too bad even now.

zthomasz July 16, 2009 2:31 PM

The r-d6 was fantastic.  Although it was designed for the sole purpose of showing off the new sporty diesel engine, I'm pretty sure they could have put it into production if they had really wanted to.

It was not a 2 door hatchback/coupe that people thought it was. It was actually a 4 door saloon, the rear doors were rear hinged and the door handles were hidden.

Revoknucklehead July 19, 2009 11:24 PM

The Jag R-D6 is gorgeous.  Jaguar, put it into production, there's a good fellow!

ghostridersinthesky July 21, 2009 6:26 PM

Does it mean people out of work? I thought that the X-Type was built on the same line as the Freelander, that a) is about to become very popular as a 'green' car when stop-start is released, and b) is about to spawn the LRX.

I always liked the X-Type, but thought that Ford, and later Tata, should have used a rebadged version to relaunch the Rover (not Roewe) name, still trusted and used by a huge number of loyal customers that now have to find a new brand. I think it would have been a success as a good car, but without the prestige pretentions - see the SEAT Exeo

a6gcs July 27, 2009 9:33 PM

Didn't it start off as a 4WD? Then wouldn't it have been relatively easy to do a RWD to compete with BMW 3-Series which surely they were trying to compete with?

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