Mon
Jun 01 2009

Can Volvo be the new eco leaders?

Ollie Stallwood
Volvo’s claim that it could be putting a car with less than 50g/km on the road by 2012 is impressive. Especially since the Swedish car maker doesn’t currently make a hybrid, apart from a bus.

When company CEO Stephen Odell says it will give “genuine driving pleasure” it is even more impressive.



But for some reason because it is Volvo, a car maker best described as sensible, you tend to have faith in it. The Swedes take the environment very seriously and while other car makers shout louder you suspect they must have a few tricks up their sleeves.

The fact that the Volvo plug-in diesel hybrid will be using renewable synthetic diesel is another interesting point.

Speaking to Volvo today it is clear they are looking at the bigger picture with regards to biofuels – that of the slightly concerning sources it may be coming from. There are constant reports of jungle being cleared to grow crops for biofuels as well as food shortages because of it.

Thus Volvo is looking at synthetic diesel, a biodiesel made from waste products such as offcuts from forests and sugar beet waste. All this and 50g/km in two-and-a-half years? It sounds too good to be true, but as it’s Volvo I hope it’s not.

Technorati Tags: , , , ,

Sign-in or register to add your comments

About Ollie Stallwood

Did a degree in art history before writing about cars, so has an appreciation for the old masters - such as the Mk1 Golf GTI and the E30 BMW M3.

Comments

Uncle Mellow June 1, 2009 10:23 PM

How can Volvo plan for 2012 when they don't know if they will be building Ford clones in 2012 or Chinese engineered models ?

 GM had a head start on electric cars nearly twenty years ago but they blew it.  Toyota lead the hybrid pack and Honda are the only ones with any prospect of catching them.  

Citytiger June 2, 2009 11:05 PM

Being an eco friendly brand would suit Volvo's image, as long as they dont become boring tree hugging hippies and still produce decent cars at the same time. I dont think I would really like the Volvo Vegan70 with hand knitted seat covers and decaf cup holders. ECO does not have to mean boring.

All about Autocar

Newsfeeds

Subscribe to our news with our RSS feeds

Advertise

To advertise with Autocar contact us

Buy our magazines

Discover our titles at themagazineshop.com

Autocar latest issue - cover 15.2.12

NEW ISSUE OUT NOW

FAST, EASY & SECURE
SUBSCRIBE NOW>>