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Tue
Mar 18 2008

Ford Ka: the Fiat 500 should be worried

Steve Cropley

We’ve always known that the all-new Ford Ka would share most of its underbits with the Fiat 500 (and Fiat Panda), as they share the same Polish production line. The Fiat and Ford models will have very similar major dimensions, engines, chassis, suspension and basic cabin architecture.

Yet the Ford remains a fascinating car, for at least three important reasons. For one, Ford needs its smallest model to embody all modern design values, not to pick up on a lot of retro cues like the Fiat. One big question will be to see how well it succeeds. And how well will Ford be able to disguise the relationship between its fascia furniture and that of the two Fiats (the 500 and Panda are satisfactorily different, but can Ford provide yet more design freshness?).

Ford’s freedom to do its own thing with the suspension will be of great interest. The company has amassed a great reputation for providing some of the best-handling mainstream cars on the road, but it has never been required to use someone else’s suspension before.

Ford’s insiders have confirmed that they thoroughly examined the Fiat hardware (while it was in the very last design stages) and satisfied themselves that it could work under a Ford. But road tests have consistently classed the Panda/500 as “pretty good”, rather than “brilliant”, and it’s unlikely Ford will be satisfied with that. It will be fascinating to see what Ford can do with a fairly restricted regime of rerating and rebushing.

Most interesting of all will be the price. Ford’s Ka will be, in effect, a modern-looking and better-handling Fiat 500, perhaps without the nostalgia and the sheer cuteness. It’s likely to be priced in Panda territory, so below Fiat 500. Will its sales blow holes in the 500? Will it bomb, because people believe it is not a real Ford? Will the Panda suffer at the hands of the other two? And how much better — if better at all — will the Ka drive than its Fiat progenitors? As we said, many fascinating questions to be answered…

Read the full news story here.

See more pictures here.

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About Steve Cropley

Road tester of 35 years and columnist of 15, Steve says he’s as much in love with cars today as he was on day one. “And not just the cars, but also the industry that makes ’em.”

Comments

montgomery March 18, 2008 10:59 PM

"And how much better — if better at all — will the Ka drive than its Fiat progenitors?"

Have you not already made your mind up on that? Earlier in the paragraph you wrote: "Ford’s Ka will be, in effect, a modern-looking and better-handling Fiat 500"..... so much for objective jounalism.

I'm sure Ford can dial a bit of lift-off oversteer in to the well balanced Panda chassis to keep the UK journalists happy.... I'm not sure how desirable a handling characteristic that is in the real world, though, where the vast majority of drivers will not be motoring journalists and racing drivers, but teenagers/mothers with children etc.

graleman March 23, 2008 1:54 PM

I wish the Motoring media would get their information right regarding the Fiat 500 and Ford Ka. As falsely stated, both cars DO NOT share the chassis with the Panda.

Chassis is bespoke and co developed with Ford, and based on the concept car.

My worry is, being a Fiat fan, is Ford's marketing strategy. They will price the run in model under 7k. Will this seriously dent Fiat's sales?

robinitaly April 8, 2008 12:56 AM

@ graleman: I'm afraid you don't know what you're talking about.

Point 1 -- commonality.

The "chassis" i.e. the front and rear stampings, the rearaxle the front subframe, engine mounting points, side-rails, shotguns, struts, cowl, top mounts, engine, transaxle etc. etc. are all completely common between Ka, 500 and Panda. From the belt-line down the three vehicles are structurally identical with inner-panels coming off the same stamping tools. I know this as a FACT.

The background is that Ford hooked-up with Fiat in the first place to share investment and help the business equation that is so tricky to deliver on low margin city cars, so what would the sense be in designing, tooling and producing a unique platform just for the Ka?

If Ford had that kind of money sloshing around they'd have developed the new Ka themselves and built it in Valencia (their own plant). As it is, it will surely be a source of pain to the Ford Execs that each and every Ka sold by Ford will mean extra profit for Fiat.

Another critical issue is that it costs millions to develop a vehicle structure that meets crash requirements and delivers the so-called "crash pulse" (the shock-wave signature during impact) needed for reliable air bag deployment and occupant survivability. Modifying the structure (& therefore crash pulse) would have added not only cost, but also significant time delay.

Point 2. Fiat Sales.

Fiat can't lose in this deal. Fiat don't care how many Ka's Ford sells (actually, the more the merrier). This is because they all come out of the same Plant in Poland (Tychy) and Fiat make a nice cut on each and every Ka sold. They will certainly have higher volumes with the Ford variant than they would have had alone and so they'll be able to command better volume discounts which makes their own products cheaper to produce. Sergio Marchionne is a very smart dude.

The Ka/500/Panda should be viewed in a similar light to Aygo/C1/107 but with greater internal/external differention.

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