Thu
Mar 18 2010

Nissan Leaf; only the beginning

Hilton Holloway
UK PLC should think itself lucky to have been awarded a contract to build the Nissan Leaf.

Although the government has been pressing the industry flesh and waving around the country’s chequebook, the whole plan was nearly torpedoed.



Nissan Leaf's Sunderland deal

The Olympic Committee’s decision to award the 2012 vehicle contract to BMW, de-stabilised the carefully laid industrial plans that would have seen Leaf production announced alongside Nissan winning the Olympic vehicle bid.

I drove the final Leaf prototype in Japan last October and have to say it was very impressive. Very quick, very smooth and the single gear ratio gave the car an unparalleled quality of seamless acceleration.

Have no doubt that the Leaf has been thoroughly and thoughtfully engineered. However, I can’t see the Leaf becoming a runaway hit with private buyers.

It will be relatively expensive, even with a government subsidy. So it’s most likely to be best as a second, commuting car for affluent eco-conscious drivers with a private parking space.

Leaf ownership might make even more sense in central London, where it avoids the Congestion Charge and most parking charges. There are even promises from Mayor Boris Johnson to get ‘thousands’ of charging points installed before the 2012 Olympics.

However, I can’t help hoping that Nissan will follow up the Leaf with another vehicle based on the same electric platform. Something more MPV-like with larger capacity batteries would be ideal for inner-city light delivery, public sector cars and even taxis.

While the compact hatch layout is ideal for the Californian highway commuter, electric power makes the biggest sense in the UK for zero-pollution inner city use. London (and some parts of Oxford and Manchester) have the worst air quality in Europe. And that’s a consequence of using ageing diesel engines in stop-start conditions.

A concerted move towards low- and zero-pollution commercial city traffic should be part of future government planning.

With the Leaf and Leaf’s batteries being made in the UK, UK PLC and Nissan should move to capitalise on the technology and develop an electric car for even more suited to UK demands.




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About Hilton Holloway

Has two product design degrees and used to design mountain bikes. Realised that cars were a lot more interesting in 1990, and has been writing about them ever since.

Comments

Freelance journo March 18, 2010 7:00 PM

I think people should wait and see how much it will cost.  I'm afraid most will be shocked.  Look at the electric Ford Transit Connect.  Normal price £11,000.  Electric version (by Smiths) £32,000.  Needless to say Ford and Smiths have parted company as no one bought them.  Ford are to bring out their own version.

Electric cars are great - but ridiculously expensive.

Dave Ryan March 18, 2010 7:36 PM

Economies of scale will play a big part in bringing the cost down for electric cars and drivetrains. A specialist company like Smiths is always going to charge a premium for its products, particularly if they're in a particularly niche area - I haven't heard much clamour for electric Transits if I'm honest, and they have to recoup their development costs in the sale price as well. If you have somewhere like the Sunderland factory churning out thousands upon thousands of battery packs and motor systems - and thereby buying raw components in massive bulk quantities - then the price will start to freefall. It happened with computers: ten years ago a computer powerful enough to run most software would cost close to, and sometimes over, £1000 - nearer £2000 if it was to run more demanding software such as games. Today much more powerful computers capable of running almost everything are available for around £500. The drop has been even more dramatic with laptops.

It will take time, as it did with computers, and it is heavily dependent upon people trading in their petrol and diesel powered cars in favour of electric ones, but as long as they market it appropriately and are prepared to bear some losses with early sales then they could do very well out of this. No one would have expected the Prius or Insight to sell as well as they have when they first came out.

Freelance journo March 18, 2010 8:14 PM

I'm beginning to wonder if it's actually impossible to design an electric car which looks nice.  Why does that Leaf look like a slip of the pencil at Renault's drawing room?  Why can't they look normal?  I'm not overly impressed with the Tesla either.

ThwartedEfforts March 18, 2010 9:14 PM

fj has a point - even the models given the green light for mass production still look like invalid carriages, this awkward thing included. I guess it can't be common knowledge in Japan that even a purchases of the most utensil-like vehicle needs to ignite a tiny flicker of desire in the eye of the buyer, because eco and electric cars all remain as seductive as a wet floor. And that's before you've seen the price tag.

fhp11 March 19, 2010 12:50 AM

AS good as it is to have them manufactured here, with the looks that only a mother can love and what stands to be a rediculous price, I think they are being optimistic with a sales target of 50,000. (perhaps take a 0 off) Especially as its pure electric. Ok so most people usually drive within the range of the batteries, but not always. SO you would either have to own a second car for long journies or rent one! Which is a pain. The Chevrolet Volt and Vauxhall Ampera will be much better. Half decent looking and they have a normal engine which means you dont run to a halt when the batteries would have otherwise ran out.

Widescreen March 19, 2010 8:15 AM

This car is a fantastic car, no doubt and this thing about only X sorts of people buying it is a silly thing to say.

You will have a total mix, from typical early adopters to young drivers to the more mature driver.

For instance I am young and I will buy this without doubt, its a beautiful car; style is subjective, but this is a cool car, its funky, stylish and a very sorted design.

All this talk about batteries and run time is also pointless; 100 miles is excellent and I think 30 mins (single phase) and 15 mins (3 phase)  for 80% recharge for the 80 miles extra is superb...i.e. a range of 180 i.e. a meeting 90 miles away (assuming a round trip) is plenty for most business and private consumers...if you go to London (other miles away city) most folks I know get the train...

Sure you have people that do 50K miles a year and yes they will not buy one of these for daily running, but they will not have been in the equation to start with...unless we had service station charge points.

But facts are, its a beautiful car...it kills off the Prius (which is old outdated tech.) and will be a smash sales hit (totally smash hit)....the next generation cars will do at least 300-400 miles on batteries.....then it will be 500 miles (at least) on batteries after that....Well Done Nissan...its great for the UK and fantastic for the automotive future...again well done Nissan and thank you for selecting the UK!...

Jeezitsonlyacar March 19, 2010 8:39 AM

"....Why does that Leaf look like a slip of the pencil at Renault's drawing room?  Why can't they look normal"

Quite. At least with EVs being silent running no-one can miss the sound of a nail being hit squarely on the head.

Citysliker March 19, 2010 8:46 AM

Cost wise you need to understand that the Nissan and the Vauxhall will both be built in factories that have to also continue producing the standard infernal combustion mobile as well.

Line side supply into manufacturing of multiple vehicle platforms is a nightmare and incredibly complicated and expensive.

Also car pricing is partially structured around the development costs of the vehicle which are usually planned to be returned by the end of the 3rd year of the cars life, therefore meaning all subsequent sales should be clear profit.

But what price the development of the Leaf/Volt against the standard Note/Astra?

That in itself will hit pricing.

LP in Brighton March 19, 2010 8:51 AM

EVs have to loook  a bit different because 1) there is no need for a radiator air intake and 2) because an ultra low drag shape is essential for eeking out a decent range.  Also, because of their high cost, it makes sense to differentiate them visually from ordinary cars - anyone paying a high premium for an electric car is surely going to want the world to know they have made this choice?

And I for one think that the Leaf looks pretty cool, in a quirky futuristic sort of way. Certainly the looks would not stop me buying one. But the high price and limited functionality of the car certainly would...  

Jeezitsonlyacar March 22, 2010 2:34 PM

That's a cop out. Car designers all seek to minimise drag, and all seek to differentiate the cars they design from 'ordinary' ones.

hema June 30, 2010 8:45 AM

Have no doubt that the Leaf has been thoroughly and thoughtfully engineered. However, I can’t see the Leaf becoming a runaway hit with private buyers.

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