Fri
Jun 26 2009

The sword swinging over JLR

Mike Duff
When times are tough and jobs are on the line the financial statements released by big companies gain a scary relevance.

None more so, from the perspective of Britain's beleaguered motor industry, than Tata Motors' announcement that it has effectively already lost £281 million through its recent acquisition of Jaguar and Land Rover. You can read the full story here.



Of course, times are tough all over, but Tata Motors' relatively small size (by the standards of global automakers) means that it's corporate pockets are considerably less deep than those of its major rivals. Cuts have already been made at JLR, and now bosses at Tata are warning that more jobs are likely to be shed sooner rather than later.

All of which makes the brinkmanship between the government and Tata over  loan guarantees seem even more reckless. A previous agreement for the state to give JLR a £340 million guarantee unravelled after it emerged that the government was attempting to impose conditions that would have included the right to choose JLR's chairman and partial control of how the money was spent. (It's worth pointing out that the government's 'Automotive Assistance Programme' has yet to pay out anything, to any company.)

Nor has JLR seen any significant benefit from the government's other motor industry lifeline, the much-vaunted scrappage scheme, for the simple fact that anyone splashing £30K-plus on one of the company's products is singularly unlikely to be trying to part-ex a banger against it.

With thousands of British jobs at stake, this is a dangerous game for both sides to be playing.

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About Mike Duff

Used to edit this website, but now back to reporting from the road - and contemplating which sub-£1000 1990s German executive to buy next

Comments

obamabeach June 26, 2009 4:14 PM

Firstly a £281m loss in ten months(~€400m in a year) is staggering for such a relatively small business. By contast the supposed European automotive basketcase, Opel/Vauxhall, is reported to be losing currently ~€3m a day/€1bn a year off the back of about 1.25m units output a year and about 55,000 workers, about three to four times the size of business of JLR. If there are genuine questionmarks over the sense of pouring billions of euros of German, British...taxpayers money into Opel/Vauxhall why shouldn't the same apply to JLR?

You Mr Duff would appear to wish for the UK govt. to provide the loan guarantees, effectively taxpayer support, without which Tata/JLR appear unable to sensibly finance their business. The rescue of Opel is not complete yet and the German Economics minister, zu Guttenberg, personally would still prefer to see Opel apply for insolvency and not have German taxpayer money be given. Mandelson only the week before last appeared to concur with zu Guttenberg in their meeting in Berlin over the preference to see Opel/Vauxhall file for bankruptcy and so logically should apply the same approach to the JLR business and its plant in B'ham and Liverpool as to the Vauxhall plants at Ellesmere Port and Luton.

However, the basic fact remains that JLR is not a sound business as it stands. The taxpayer-backed finance requirement is confusing matters and disguising the real issue, which is, Land Rover is not a viable business. Jaguar may have a future off the back of the XF and the new XJ, or at least may find a buyer if JLR has to be broken up. Land Rover has no current runaway-success product. All large SUVs are suffering. The Freelander is being gobbled up by the Q5, VW Tiguan, Ford Kuga etc. The new LRX or whatever is too late and will be launched into the teeth of maximum competiton. There is no real synergy between L/Rover and Jaguar besides some common engine units. Tata will have to decide in the next couple of months what to do with L/Rover and act.

jackjflash June 26, 2009 5:04 PM

Why doesn’t Tata just move manufacturing to India, with abundant cheap labor he could cut costs immensely and avoid the stigma and political backlash that comes with government backed loans.

404notfound June 27, 2009 9:25 AM

Not usually one to support our government's standpoint, but I do on this one.  Not a single pound should be given - it's our money!  If any money was given then it should be on the conditions already mentioned - that we take control of the board of JLR.  As I've already said on another piece here, the management at JLR are incompetent.  The LRX is taking wayyy too long to produce - it should be out by now.  They're now talking of 2011!  And the much-promised electric rear axle not until 2012.  Pathetic.  I love Land Rover, and Jaguar are producing some great cars.  But that's no good if the business isn't run properly.

Talksteer June 27, 2009 12:05 PM

"Why doesn’t Tata just move manufacturing to India, with abundant cheap labor he could cut costs immensely and avoid the stigma and political backlash that comes with government backed loans."

India's target for car exports is 1 million by 2010. This is considerably lower than the UK currently exports. What does that tell you about the relative costs of making cars in India verses the UK.

The only reason people manufacture cars in India is to avoid the ~150% tax on imported cars. The value added in the assembly of a Jaguar XF is less than 9% of the total value.

An Indian employee is a bit cheaper than a UK one (the higher skilled the job the closer the relative cost) the rent is cheaper but all of the capital costs will be the same or greater as building a factory in the UK. Plus you will have to ship most of the value of the car in components across from Europe and then ship the car back again.

If there is a synergy between Tata an Jaguar it is likely to be Jaguar IP can be used in Indian produced cars and Jaguar can use products such as steel from the Tata group

W124 June 29, 2009 10:32 AM

Land Rover have one obvious option. I've been banging on  about this for ages so apologies for the repetition.

Panda Platform (Next one if it's underway) - tough and able off road - reliable - cheap - excellent small/petrol and diesel engines -

Cool modern/retro take on the styling of the classic LR's of the 50s 60s and 70s - same colours and cool STEEL wheel design. - Thin steering wheel and all that inside. Massive external personalization a la Mini and 500.

Utility model for the world/home utility market LR dumbly vacated. Flat colours - small steels - Van option

Bob's yer' uncle...

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