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Fri
Aug 29 2008

Is bog-standard best?

John McIlroy

Last night, for reasons to numerous and too boring to mention here, I ended up driving home in a 1.4-litre Kia Cee’d S.

Kia The S, in case you don’t know, is the base model in the range of a model designed to major on value, so it’s pretty cheap; five doors, 104bhp, 46.3mpg, 116mph and 0.62mph in a pretty respectable 11.6sec, all for £11,095.

There’s no point trying to pretend that Autocar doesn’t normally end up with the premium end of most manufacturers’ ranges, because that’s what happens; car makers, after all, would rather see a more profitable model in a magazine than one trimmed to a lower bottom line. So I approached Kia’s most humble Focus rival with, let’s say, curious trepidation.

As it turned out, the Cee’d S was a bit of a revelation. I’ve driven at least two other models from the range and this car had the measure of them both – and that’s before you start taking the price into account.

The five-speed gearbox was slick and precise, the motor needed to be worked hard but it was sweet enough at high revs and at real-world motorway speeds (you know what I mean) effective engine-bay sound deadening meant that only a bit of road noise intruded. Sure, the ride was still a little fidgety, but it was no worse than any other Cee’d.

And while the interior was relatively sparse it was also tidy and functional, and there were enough luxuries – air-con, MP3-compatible CD player and steering wheel controls – to make a journey worthy of the 450-mile fuel range pleasant enough.

So by the time I’d driven in this morning, I couldn’t think of too many reasons to stump up thousands more for higher-spec Cee’ds. Oh, and one more thing: despite the fact that it’s the base model, it still has a seven-year warranty. Seems to make a lot of sense to me.

Can anyone else think of base models that have trumped their more expensive brethren?

 

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About John McIlroy

Used to report on the WRC for Autosport magazine; jumped to Autocar in '05. Career high? Driving McRae's Ford Focus WRC. Career low? Crashing McRae's Ford Focus WRC.

Comments

julianphillips August 29, 2008 4:13 PM

Now that most base models in lower medium class and above have air con and a reasonable stereo - and the days of black plastic bumpers for poverty spec vehicles have gone - the only option most need to splash out on is a set of alloys.

giulivo August 29, 2008 4:35 PM

I add things that higher-spec cars sometimes come with and that are best avoided:

1) Front central armrest (completely against having a correct driving position)

2) Colour-coded bumpers and rubstrips - what's the point of rubstrips if they are painted?

3) bigger wheels and tyres that are not compatible with snow chains or spare wheel - what if I want snow chains and a spare wheel?

4) Starter button - who's ever complained about having to turn a key?

And that's even before I start mentioning things that are good but not necessarily worth the extra money. That would include alloys and rear electric windows.

julianphillips August 29, 2008 4:43 PM

Alloys can often be worth it because it makes the car easier to resell whilst also giving the impression that you are not in the base-spec model.  The good thing about them is that if buying the car brand new, alloys are usually not a particularly expensive option when factory fitted.

TegTypeR August 29, 2008 4:58 PM

This has been my philosiphy for years, less is definitely more in most manufacturers cars.  Still recon Autocar are missing a trick by not doing a "sweet spot" column.

coolGav August 29, 2008 5:15 PM

When I look for a new (to me) car, I try and list what I want it to have, what would be nice, and what I don't care about either way. Some manufacturers have the spec lower in the range, others simply don't offer a trim level with what I'm after. Forget options, since I've never brought brand new, so I expect to live with what comes as standard. Kia can do it (I'm guessing) as can Renault and Fiat, but seemingly not Vauxhall - for me anyway!

230SL August 29, 2008 5:21 PM

You'd really have to want a 1.4 Fiesta to pay the extra over one of these, though the i30 looks a better buy still, it has alloys and all the safety kit as standard, and if you the base model you get NHS friendly 15" alloys rather than the 17" private physio friendly that come on the top trim. Are these i30s and ceeds good cars?

The Apprentice August 30, 2008 9:24 PM

I once had a base model "S" Volvo S60. I had it in black as all the non-colour coded trim was black - hence it was all colour coded! At that time the S included climate control, cruise control, ESP/Traction, alloys and an audio system that could make your ears ring for hours. I added the winter pack (£500) that included headlight wipers, rain sensing wipers, luxury mats and heated seats. Finally I got an interior fabric upgrade in a nice oak colour that set of well with the black paint thrown in. I certainly never felt like I was travelling in a budget car!

superstevie September 3, 2008 8:00 PM

I say bog standard is best with some cars for sure. I have a smart roadster, but I have one of the 61bhp left hand drive ones. Only 100 were brought into the UK to compensate for smart announcing that it would cost 10k. It does with out:

Electric roof - 2 Hard top panels instead mean better security and less leaks from what i hear

No aircon - Its a convertible!

No Power Steering - MUCH MUCH better for it! the PAS is soo light you have no idea what the wheels are doing. Non-PAS have great steering feel incomparison and its still light at parking speeds due to no weight over front axil

61bhp instead of 80 - performance never been a strong point of the roadster anyways, but there are loads of aftermarket tuning available. Which has been done to my car hehe

No radio - Aftermarket stereos are better and cheaper than the 250 smart wanted for their Grundig CD player

No Alloys - Well I'll concede this point cause the steel wheels are rubbish! Have alloys on mine.

No Auto feature - Why would i want a terrible gearbox to try and make the changes for me at the most inappropriate times???

So when you take into account all the above, and consider that smart wanted 12.5k for the 80, and 17k for the fully loaded brabus version, its a far better car! Never understood why they never brought out the 61bhp car in right hand drive. would have sold loads of them i reckon!

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