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Fri
Aug 08 2008

Defend the Defender, Land Rover

Ed Keohane

J D Power has just published the results of its 2008 Vehicle Dependability Study, which summarises the problems experienced by owners of three-year-old vehicles in the US. http://www.jdpower.com/autos/ratings/dependability-ratings-by-brand

SVX Defender2 Lexus comes top, as it has in the past. This has happened enough times in the past that it is approaching the point at which it is no longer newsworthy. Sadly, the name at the bottom of the list is not a newcomer either. Land Rover comes last with 344 problems per 100 cars.

It's easy to imagine that Land Rovers are put through more extreme conditions than the other cars on the list and therefore suffer more problems. But as every Land Rover owner I've ever met has pointed out, that's missing the point: the cars are now too complicated.

I was camping in Sussex last weekend. I scrabbled up the hill to the camp site in my Land Cruiser and got out to find a LWB Land Rover and a 55-plate Discovery parked at the top alongside some heavy-duty ex-army kit. I soon got chatting to the drivers of the cars and found out that the air suspension on the Discovery has collapsed onto the bumpstops a couple of weeks previously due to a faulty compressor. The owner of the 15-year-old 110 Land Rover was horrified. But not nearly as horrified as he was to hear that new Defenders come with electric windows as standard.

Tata has many challenges ahead with Land Rover: to make the cars more economical, to make them lighter, to make them more reliable. The biggest challenge of all, however, is to come up with a solution for the undoubted demand for a powerful, robust 4x4 with a minimum of gadgets and an interior you can hose down.

The Defender is iconic and its longevity gives the Land Rover brand a reputation for reliability and dependability that is often at odds with anecdotal evidence. It won't matter how many hybrid 4x4s Land Rover makes, if it doesn't have the workhorse it won't have the image. Over to you, Ratan. Here are the results of the J D Power survey, showing the number of problems per 100 cars. The industry average is 206.

Lexus 120
Mercury 151
Cadillac 155
Toyota 159
Acura 160
Buick 163
BMW 164
Lincoln 165
Honda 177
Jaguar 178
Porsche 193
Mitsubishi 197
Hyundai 200
Ford 204
Infiniti 204
Audi 207
Mercedes-Benz 215
Nissan 224
Pontiac 225
GMC 226
Mazda 228
Subaru 228
Chrysler 229
Dodge 230
Mini 233
Chevrolet 239
Hummer 241
Scion 243
Volvo 244
Saturn 250
Jeep 253
Volkswagen 253
Saab 254
Isuzu 274
Kia 278
Suzuki 302
Land Rover 344

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About Ed Keohane

Says his job description should be shown at the Smithsonian as one of the longest documents in the English language. Likes small cars and simple 4x4s that he can mend himself.

Comments

TegTypeR August 8, 2008 3:25 PM

This report made some interesting reading, even if it was the US version.  Looking at the results more closely, it is starting to smack a little of patriotism.  That or the American manufacturers have actually got their finger out and improved their performance.

TegTypeR August 8, 2008 3:25 PM

This report made some interesting reading, even if it was the US version.  Looking at the results more closely, it is starting to smack a little of patriotism.  That or the American manufacturers have actually got their finger out and improved their performance.

jerry99 August 12, 2008 10:42 AM

This has been a problem ever since Land Rover gave up fighting Toyota for the utilitarian market (how many Land Rovers sell in Australia now?) and licensed production of older versions in various parts of the world where there was still some demand.

Instead they elected to sell less vehicles at higher margins (as many management consulants recommend) but to do that more showroom toys are needed at rock bottom prices from external suppliers.

However I cannot see them going back to their roots now unless the new owners are convinced they could beat the Japanese in the utilitarian market in Asia.

IanMH August 12, 2008 12:03 PM

We have a game when driving along Britain's motorways - it's called "Guess What Percentage of Broken Down Cars are Made by Land Rover".

Usually it works out at around 65-70%.

LGgeek August 12, 2008 6:42 PM

Come on, and how many lexus are

sold vs land rover or jeep. If you

sell 500 cars your numbers would

be a lot less than if you sold 5000.

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