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Thu
Feb 14 2008

The trials of importing a Nissan GT-R

Mike Duff

I've got two questions about the awesome new Nissan GT-R. First, why do we have to wait until next March for the official, Nissan-approved version to arrive in the UK, when the same car is already on sale in Japan?

And, on a related theme, chin-scratcher number 2: why is Nissan GB threatening to sue anybody who tries to bring in a GT-R ahead of its officially mandated launch here?

I feel for Nissan GB over the frankly daft delay between the Japanese and American launches of the GT-R and its European debut. With anticipation of the company's most exciting new product since the turn of the millennium built up to a white heat, the company tells potential punters that they have to wait for over a year to get their hands on one.

Most will wait for the officially appointed time, some will go off and buy something else - but a select, affluent few will do everything it takes to bring in cars direct from Japan. And Nissan's threat to sue any dealers who try to help them do so is unlikely to deter them in any way.

According to a reputable specialist, the total cost of bringing in a GT-R and paying all appropriate duties is going to be about £60,000 - more than the £54K-ish that Nissan will be selling fully official versions for. Throw in the lack of a warranty, and likely shaky residuals alongside later "official" versions, and it's not something that any more than a handful of determined early adopters are going to be prepared to do.

Nissan's blizzard of lawyer's letters and threats to potential dealers and resellers, based on the same "trademark infringement" argument that Levis used to prevent Tesco selling cut-price jeans, looks like a distinct over-reaction, and one that risks damaging the huge amount of goodwill that already exists for the GT-R.

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About Mike Duff

The incoming editor of autocar.co.uk started life in radio news, but found doorstepping bereaved mothers too much like hard work and opted to scribble about cars instead. He joined Autocar in 2007 and reckons that big-engined diesels are the future.

Comments

CaMIRO February 14, 2008 8:05 PM

Reminiscent of Ford's attempts to curb Internet Mustang enthusiasts a few years back. Utterly misguided strategy, of course - and it's a losing battle.

The GT-R is a renegade. It kept enthusiasm; engineering prowess, and mystique alive at Nissan during the dark days of the '90s, and there's still a considerable aura of "untouchability" about this car.

That's a major asset for a global, mainstream automaker. And it would do Nissan well to remember that the company does not - cannot - own every aspect of the GT-R brand, any more than Ford can exert complete control over the enthusiasts who corral around the Mustang.

No matter, they'll find out soon enough. In fact, that the GT-R is renegade enough to inspire the renegades who will flaunt Nissan's rules and regulations will actually save the company from itself.

TegTypeR February 17, 2008 12:01 PM

The way I see it is, the Japanese are trying to serve their home market first, their biggest market, America, second then the rest of the world after that.  As far as I am concerned this is fine because as a business, this is what they need to do.

Unfortunately, these days, we live in a global market where there are very few trade borders and this is what Nissan GB have to remember.  

Jon Hardcastle February 18, 2008 11:30 AM

I would like to see someone test the water and bring one into the UK. I can't believe Nissan can actually sue someone for bringing an already launched car, that is selling in other countries, into the UK before the official UK launch date.

Nissan, obviously don't recognise the huge following this car has in the UK. The web is full of importers bringing in R32's, 33's, 34's, GTS, GT-T's etc.

EvoXtreme February 19, 2008 5:23 PM

My business was forced to an agreement not to Import new and used Evos following a similar action by CCC and we have also recived similar threats from Nissan

relating to the R35.

For the small Independant dealer its a case of who has deepest pockets so the manufacturer wins each time.  

I imported the very first R32 Skyline to the UK in 1990

( tested by Jeremy Walton ) and the first R34 ( tested by Steve Sutcliffe ) I never made any real money out of this it was just for my passion for performance cars but

I have no doubt Nissan UK had good PR from this !

Mike is right Nissan UK are daft, truth of the matter is that most GTR buyers will wait for the official cars

the numbers of enthusiasts willing to take the risk of buying Imports would be very limited even more so

when everone knows UK cars will arrive 2008......

There is only one winner in this situation and thats the lawyers !!

DJH71 March 29, 2008 12:16 AM

Good old Rip-off Britainnia again....

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