The other day I spent £3.25 on a smudgy, inky magazine with car classified ads in it. I have never been so disappointed.
Since the last time I bought one, which was quite a few years ago, they have changed. First of all dealers don’t seem to advertise with display ads anymore. You know a bit of bunting on the page listings by marque or price, the sort of panels you could get lost in. It is just a bit boring.
I suppose the question is, have online search criteria ruined the real life inky fingered experience?
Quite possibly. Now I am the only person I know who doesn’t have an iPad or a smartphone, so when I surf it is on a laptop. I enjoy the immediacy and convenience, but I do miss the fun of coming across a Dennis Fire Engine, or a Caterham powered by methane, which often livens up a manual search in a magazine.
The auction websites can duplicate randomness of a magazine search and throw up some suitably weird stuff on wheels. I also rather like classic car adverts in a magazine. They are usually glossy colour and all around it is interesting and relevant display ads, plus interesting stories and lovely pictures.
So the question is this week, do you use paper or pad when you go looking for a used car? Also is print dead when it comes to classifieds? I just wondered.