Land Rover is set to announce that a record 11,000 of its vehicles were sold in the UK during March.
Figures are expected to show that the brand sold 60 units more than during the same period last year, pushing Land Rover to break its previous monthly sales record.
These figures mark the end of a successful first quarter of 2010 after a 58 per cent year-on-year increase in sales in January.
John Edwards, Land Rover’s managing director, attributed the boost in sales to the economic upturn and the poor winter weather in the UK.
He said: "Heavy snow and icy conditions last month meant car buyers were looking for a vehicle that provides them with the all-terrain capability to keep them on the roads."
Andrew Papworth
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Re: Land Rover sets sales record
Re: Land Rover sets sales record
i am sure the combined effect of the bad winter, the showroon tax and more desireable models all came into effect. The new 3.0 diesel appears to be a very popular choice, the number of new Discoverys i have seen is very impressive.
But what ever the reason, well done and keep it up.
Re: Land Rover sets sales record
Telegraph has it right. Sales were very much down all over the car industry last year. 60% is quite realistic.
As for the need for 4x4s, in my area the stupid council have put daft bumps in everywhere. I was seriously tempted when I bought my current car that it would be a 4x4 simply to survive the urban environment.