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Idea Sofia set for Geneva

02 March 2010

Italian design firm Idea will launch a hybrid four-seat saloon at the Geneva motor show, known as the Sofia.

The car is described by the company as being "Italian to its core: its shape, its look, its elegance and name are instantly recognised as being synonymous with Italian styling and beauty."

“Sofia is a concentration of sportiness and elegance," Idea added in a statement. "The curves are graceful, the lines smooth and supple, the shape and profile are as enchanting and alluring as a female figure. The front and rear light clusters convey a captivating and inviting look."

No other details have been released, although the company has shown a teaser picture.

See the Idea concept car teaser picture

Idea previously made headlines with its ERA design study, which it showed last year.

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