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Mini’s rapid expansion is expected to be curtailed after its new Countryman, Coupe and Roadster models hit UK showrooms later this year.
These three cars will bring Mini’s current range up to six different models, and Mini UK’s general manager Jochen Goller has said that although the firm is constantly evaluating new concepts, it has no immediate to expand the range further.
Mini Countryman - official details and pics
“We’re permanently looking at new concepts,” Goller told Autocar. “Although there’s nothing to say at the minute.”
Mini revealed the Countryman hatchback yesterday, and Goller believes the car is in keeping with the ideals of the Mini brand.
“When you drive it, hopefully you’ll see its fun to drive with traditional Mini handling,” he said “The iconic shape is still there, too. We want to build on Mini’s success and this sits within the brand. I’m happy with it.”
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Goller feels the Countryman will help Mini retain some of its customers who leave the brand looking for cars with more space.
“Mini buyers are very loyal – they love the brand, but have to leave it at some point as they need more space, so this counters that,” he said. “Also, the small SUV sector is rapidly expanding and we’re tapping into that.”
A top-of-the-range JCW Countryman could also make it into production, according to Goller.
“It’s definitely under consideration,” he said. “JCW has been a big success and we’ll look at doing it again here.”
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