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Land Rover sales rise sharply
08 January 2010
Land Rover sales were up 93 per cent year-on-year in the final quarter of 2009, with its Discovery 4 and Range Rover Sport models performing particularly strongly.
Land Rover launched new Discovery, Range Rover and Range Rover Sport models in September, which have provided a big boost to its end of year sales. Sales of the Discovery and Range Rover Sport were up 115 per cent and 116 per cent respectively between October and December.
Land Rover UK managing director, John Edwards, said: "2009 has been a very hard year for the motor industry – particularly in the premium segment. However, Land Rover made some tough decisions and restructured our business model to ensure that we were in a strong position to weather the storm.
“We are looking forward to building on our outstanding sales success in the last quarter, and to a brighter 2010.”
Overall, Land Rover’s 2009 sales were down 10.8 per cent on 2008’s levels as the firm sold 28,185 units. The sales in 2008 were boosted by a record first quarter, but Land Rover suffered in the final quarter that year when the global credit crisis first hit.
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