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Prius demand outstrips supply
21 October 2009
Buyers of Toyota’s Prius are facing waiting times of up to nine months in Japan as the company struggles to keep up with demand for the car.
The Tsutsumi plant in Japan, the only producer of Priuses worldwide, has a global backlog of 100,000 cars as demand for the new hybrid outstrips supply.
Latest sales figures show that one in 10 cars currently sold in Japan is a Prius.
In the UK, meanwhile, Toyota is quoting a wait of 10 weeks for a new Prius.
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