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BMW sales down in July
10 August 2009
The BMW Group’s year-on-year global sales fell by 12.6 per cent in July, with Mini being its only brand to post a positive result.
Mini sales were up for the first time since September 2008, climbing 0.3 per cent to 19,281 units. In Germany, Mini had its best ever month for sales with 3207 units, while it also performed well in the UK, selling 2819 units.
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Ian Robertson, BMW’s sales and marketing board member, said the figures showed BMW was coping well with the economic slump.
“Over the course of the next months we will see BMW Group sales continue their gradual upward trend – not least as a result of several new models,” he said.
“I am confident we will continue to expand our market position in the premium segment for 2009 as a whole and be able to maintain our position as leading premium manufacturer.”
As an individual brand, BMW’s sales were down 14.9 per cent on last year to 90,597 units, while Rolls-Royce sales were down 55.9 per cent to 45 units sold worldwide.
In total, the BMW Group sold 109,923 units in July.
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