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Applicants ideas will be assessed on the following criteria:

Innovation

The concept presented must be an original idea. We are ideally looking for something that is new or that builds on existing ideas. The concept might demonstrate lateral thinking, creativity and "thinking outside the box", bringing new approaches to old problems.

Communication

The winner will be able to communicate their idea in a clear manner, both verbally and via their written application (use of diagrams is encouraged). We are looking for individuals who are able to simplify complex problems, who can be concise and who are able to inspire their audience. Accuracy and clarity are key.

Strategy

Each of 12 candidates who make the 'longlist' will be given the opportunity to meet Courland individually (between 23 October and 6 November) before the shortlist is produced. This meeting is an opportunity for candidates to present their ideas in person and will provide valuable interview experience and feedback. Whilst it aims to be relaxed, it should also be considered as part of the assessment process.

More information
About the Autocar-Courland Award
The Judges and sponsors
Process and timeline
Terms and conditions

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