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Chery launches DR Euro brand
03 March 2009
Chinese car maker Chery has found a way into the European market by rebranding its cars and assembling them in Italy.
Badged DR, the three model range consists of the DR1, 3 and 5 - a supermini, a two door mini SUV and a larger five-door SUV.
DR is an Italian firm which has been selling the DR5 in Italy since January last year; it claims 1953 sales.
The DR1 is scheduled to go on sale in Italy in April, and the company then plans to launch the DR2 in June.
The firm has also teamed up with Italy's I.DE.A to create a supercar concept. One of three submitted designs will be chosen as a winner and built as a full scale prototype for next year's Geneva show.
Dan Stevens
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