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THINK! ads banned before 9pm
06 November 2008
New government road safety adverts meant to shock people into wearing seatbelts have been banned before the watershed.
The £2.6 million THINK! ad campaign shows a computer-generated sequence of the potentially fatal damage to internal organs that can occur in a crash if a driver or passenger fails to wear their seatbelt.
Advertising regulators deemed the ad too graphic and violent to be shown before 9pm.
“I hope this hard-hitting new campaign will help everyone realise that they are risking their life whenever they get in a car and don't put their seat belt on,” said road safety minister Jim Fitzpatrick.
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