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Nissan’s luxury brand Infiniti has launched an exclusive digital “reservation list” for potential customers ahead of its launch in Europe. The site (www.infiniti.eu) gives those who sign up top priority in purchasing a new Infiniti before pre-ordering begins.
After signing up and receiving your personal reservation number, you’ll be invited by your nearest Infiniti Centre to spec your desired car before pre-ordering is opened to the public.
According to Infiniti Europe’s marketing director, Bastien Schupp, almost 10,000 people have already signed up to be an “Infiniti Insider”. Schupp said, “We’re pleased to see that excitement and anticipation are building even faster than we expected”.
Infiniti will be launched across Europe over the next two years; it will open its doors in France, Spain and Italy in October 2008, followed by Germany and the UK the following April and Sweden in January 2010.
Before you put virtual pen to paper, check out Autocar’s first drives of the Infiniti G37,EX35 and FX50.
Ian Tonkin
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