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The reaction to Tata Motors finally clinching Jaguar/Land Rover was euphoric. News of the acquisition made the front page of every Indian newspaper and every TV news bulletin.
Corporate India and the Indian government praised the move, but the stock market reacted badly due to concerns over the financial burden that the deal will place on Tata.
For the punter there’s no difference. Jaguar has no presence in India and Land Rover sells in tiny numbers through one importer. There’s simply no market for these marques in India yet, even with local ownership.
Hormazd Sorbajee, Autocar India
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